Coursework: Designing the information technology of the company on the example of the Spravizdat Publishing House. Organizational structure of enterprise management on the example of LLC "mebel" Organizational structure of a publishing house

Interesting 26.07.2019
Interesting

When forming any enterprise, the basis is always the production process, which is a set of actions aimed at manufacturing the finished product. In turn, regardless of the nature of the final product, the production process includes the main, auxiliary, service and management processes.

In the course of the main processes, the final product itself is created, while auxiliary and service processes only provide conditions for the normal flow of the main ones. Management processes serve to organize the course of production itself.

The organizational structure of the publishing house also fits into this scheme, which should correspond to the nature of the publishing process, ensure the release of books of high quality and at a price acceptable to the market.

The division of the publishing house into interconnected parts: editorial, artistic and design, production, economic, marketing and distribution.

The organizational structures of various publishing houses are very heterogeneous, but nevertheless, several typical ones can be distinguished, to which possible options are reduced.

Functional structure implies the division of the publishing house into separate functional blocks that have their own specific functions: editorial, production, marketing, financial and economic, etc. This structure is headed by a director, and individual blocks are headed by managers (managers, bosses). As a rule, such a structure is most suitable for small and medium-sized publishing houses, with a small volume of output and with a homogeneous nature of the published literature.

When commodity structure appropriate departments are created in the publishing house (for example, reference literature, textbooks, etc.), and the powers for publishing and marketing activities are transferred to the manager, who is responsible for issuing this type of publication. Heads of support services (marketing, production, etc.) report on these publications to such a manager. The organizational structure at the same time allows a large publishing house to pay as much attention to specific types of publications as in firms specialized in these publications. The advantages of such an organization include the possibility of daily control of costs and the implementation of the schedule for the passage of the publication in production.

Market organizational structure It is expedient in those publishing houses where a wide range of published publications is aimed at different consumer groups. Some large publishing houses have special departments for the release of, for example, children's, reference, educational or any other literature. Such departments operate as part of the publishing house, in fact, as independent companies that have their own internal structure with departments and services, including financial ones.

It is also possible to create regional organizational structures publishing houses. They are characteristic mainly for publishing houses of a national scale, as well as for transnational firms and companies, such as, for example, the German publishing and printing concern Bertelsmann. Such an organization makes it possible to take into account certain regional conditions(language, traditions, laws, customs, characteristics of consumer demand) for successful business. However, in Russia this type of organization is practically not used, since there are still no publishing structures of the required level for this.

But still, the main thing in organizing the work of any publishing house is taking into account the specifics of the publishing process itself, its stages, which include: release planning; work with the author and the manuscript; registration of the publication and its preparation for printing reproduction; placing an order at a printing company, control and acceptance of circulation; implementation of the finished circulation.

Thus, three main components of the publishing house can be distinguished: editorial, production and sales service (in fact, in those organizational structures that we talked about above, these parts are present, just in different subordination). Along with them, many publishing houses have auxiliary (servicing) departments: accounting, legal service, typesetting sections, computer services, departments (editors) decoration and others. An approximate structure of the publishing house is shown in fig. 5
.

The organizational structure of publishing houses is not stable, as it is subject to the influence of both internal and external factors, such as changes in publishing policy or book market conditions.

At the same time, it is obvious that the structure of a publishing house, especially a small or medium-sized one, is also formed under the influence of such factors as the volume of output, the specialization of the publishing house, and the qualifications of employees. At the same time, it should always be taken into account that market conditions determine certain acceptable limits in the ratio of the volume of output and the number of employees employed in the publishing house. In the literature, the figure is usually given as 3-10, that is, for each full-time employee of the publishing house, there should be from three to ten published books. Theoretically, in this case, the economic performance of the publishing house should be relatively stable. However, since a book is an intellectual product, and book publishing itself is a creative process, relying on any, the most verified quantitative indicators without assessing their qualitative content may turn out to be erroneous.

Both domestic and world experience in publishing indicates that there is a certain minimum necessary circle of specialists, without whom it is impossible to do in the preparation of publications. In addition to the editor, they include specialists in such areas as marketing, resources (meaning the provision of production with paper and materials), printing, art design of publications, technical editing, and some others. Let's take a closer look at their functions.

Editor. The traditional purpose of an editor is text editing, that is, "bringing the content and form of any document written or prepared by anyone, in accordance with generally accepted or specially established requirements and norms." The editor is a leading specialist in the publishing house, and the quality of the books produced by the publishing house largely depends on his work. It has always been so. However, the nature of the work and the very status of the editor have changed significantly in recent years. In short, the editor-editor of the text was replaced by the editor-organizer of the publication. What does this mean? First of all, in addition to solving purely editorial tasks related to working on the author's text, the editor to a large extent determines the publishing repertoire, initiates the creation of new books on the subject of the publishing house, works with the author, starting with the idea of ​​the book, and, along with other specialists, deals with its issues. future implementation, after all, is to some extent responsible for the financial success of a particular publishing project. Often the editor today does not work on any one particular publication or not only on it, but leads separate directions, book series and projects. Of course, such work requires a high level of professionalism and significant personal experience that doesn't come right away. Therefore, we note that in any case, by the very essence of his work, the editor must be a creative person, a specialist in the field of knowledge to which the literature he edits belongs, fully master the editing methodology, be able to critically analyze the work, and be well versed in the basics of publishing. , printing and marketing.

Nevertheless, it should be noted that such an approach to the essence of editorial work is typical for relatively small and small publishing structures. In large firms, where hundreds of book titles are released every month, where the assembly line actually operates, and where, by virtue of the very scale of production, narrow specialization prevails, the content of the editor's work is more in line with the traditional interpretation of it.

Marketing specialist. For some time now, this figure in the publishing house has become comparable to the editor, and sometimes its value is estimated even higher. This suggests that the role of the publishing staff involved in the promotion of the book on the market is extremely large.

In our course, a whole chapter is devoted to publishing marketing (see above), but here we note that with the departure of the monopolized state market into the past, the main guideline for the publisher has become the desire of the consumer, his interests and opportunities. Hence the need to single out special people who would be well versed in these very desires, interests and opportunities, and who, due to this knowledge, could determine publishing priorities in the “real time” mode, so to speak. In a broader sense, the activity of a marketing specialist is related to building relationships between a publisher and the outside world, so it is very multifaceted.

Resource Specialist. One of the features of book publishing is the combination of the intellectual process of creating a book with material production. It is not enough to create a book in one form or another (original layout, photoforms, ready-made printing forms), it is necessary to make its circulation by means of printing, and this requires appropriate material support, and hence appropriate specialists. In publishing houses, depending on the volume of production, they can operate special units on resources, and there may be only one specialist, but one way or another, professionals should deal with paper and printing materials. They have to solve many issues that directly affect the efficiency of the publishing house.

Paper is produced by paper mills. But if the publishing house does not need regular deliveries of large batches of paper, then there is no need to contact the plant. First of all, you need to decide: to buy paper yourself or entrust the purchase of a printing house in which the circulation will be printed. Maybe not to engage in the purchase of paper at all, but to use the one that is already in the warehouses of the printing house. But in stock, as a rule, there is a limited number of grades of paper of a certain quality, or it has already been purchased from traditional suppliers for a specific order. Sometimes it is easier to place this order through a printing house. If the question of buying paper still arose - from whom is it better to buy it? Directly at the plant, at its agent, at trade organization? Independent purchase of paper and materials means the need to rent or purchase warehouse space, vehicles, attract additional staff, etc. And this is only a part of the issues, mostly organizational ones. Add to them the choice of paper grades and binding materials necessary for a particular publication, their quality assessment, and control during printing. And if the publishing house independently purchases, transports, stores and delivers paper and materials to the printing house, the number of questions multiplies many times over.

So it is quite obvious that the resource specialist is one of the key figures in the publishing house, especially since almost every decision of his entails one or another financial responsibility.

Production Specialist. This is a worker who connects the publishing house with the printing houses. His responsibilities include ensuring the required level of publishing and printing design of books, quality control of printing works, compliance of printing performance with the contract between the publishing house and the printing house and the conditions of the specification for artistic and technical design for each publication. He also monitors the timing of the order, calculates the need for paper and binding materials, controls their spending by the printing company. A production specialist must not only know the technology of printing production well, but also have technical and economic knowledge in the field of publishing and printing.

Artistic editor. He is engaged in artistic design and artistic editing of publications, his main task is to create an artistic image of the book, to turn the author's original modified by the editors into a publishing one.

Currently, publishing houses usually work with freelance artists, and all work related to art design and art editing of publications is carried out by main artist(in large publishing houses) or art editor. They design each edition, commission freelance artists to design and illustrate books, accept finished work- sketches and originals of illustrations, title pages, covers, bindings, endpapers and other design elements of the book, evaluate the quality of their execution, track the timing of the order. Often it is the full-time publishing artists who are engaged in the development of the publishing style, the publishing brand, the design of the main publishing book series, non-standard publishing projects.

An art editor, of course, must have a special art education. But not only. It is important that he has a good knowledge of the technology of book printing, thoroughly studied the properties of paper and materials used in publishing, and the economic aspects of his craft.

Per recent times the technology of artistic design of publications has changed significantly due to the use of computer technology in book design. Computer layout programs allow you to perform a significant part of the preparation of the original layout in automatic mode. There are ready-made design templates, and if they do not suit publishers, you can create new ones. Interactive mode of operation software makes it possible to make adjustments directly in the process of working on the layout. Scanning allows you to actively work with illustrative material, besides, the possibilities of computer graphics are constantly increasing.

Thus, computer technology seems to allow the layout designer to compete with the artist, and the publisher to do without the latter. But this is an erroneous opinion. And if when working on simple publications it can be justified, then even when working on a publishing project of medium complexity, it is impossible to do without the participation of a professional artist.

Technical editor. Develops the technical design of each publication, prepares it for printing by marking each of its elements, controls the implementation by the printing house of all artistic and design instructions of the publishing house, all technical rules for typesetting and layout.

During the markup of the original, the technical editor indicates the typeface, style and size of fonts, typesetting and layout techniques, calculates tables and conclusions, determines the size of the illustrations on the page and how they are reproduced, reviews and endorses the original illustrations, title pages, and covers ready for delivery to the printing house , endpapers and other elements of the book.

In addition, the technical editor monitors compliance regulatory requirements to set design. In particular, the requirements of OST 29.124-94 “Book publications. General technical conditions” and OST 29.76-87 “Original layout for printing reproduction. General technical requirements”, as well as regulatory materials related to the preparation of publications for children or educational literature.

The work of a technical editor is closely related to the work of an editor and an art editor, he also controls the work of a layout designer in terms of compliance with the accepted book design and book layout rules, so he must understand art criticism and graphics, be educated in the field of technical and artistic design , know the technology and economics of printing processes, be well versed in paper and materials used in book business.

Above, we talked about those specialists who form the basis of the publishing team, or rather, the functions performed by them constitute the content of the publishing process. It is clear that not in all publishing houses these specialists are full-time employees, and this is not always necessary. But the fact that each manuscript prepared by the publisher must be in their hands, go through all the necessary stages before it becomes a book and gets to its reader, there is no doubt about it.

Along with those specialists that we have already mentioned, the work of the publishing house is provided by many other employees, without whom the publishing house could not carry out its activities.

Compared to those publishing structures that traditionally existed during the period of the planned economy, these services, of course, have undergone changes, but their essence has remained the same - ensuring the normal functioning of the publishing house as an enterprise. First of all, we mean services such as accounting, economic and legal divisions. But if the accounting department (or an accountant in a small publishing house) and the economic service are fairly traditional structural divisions in a publishing house, they keep records Money and material assets, settlements under contracts with authors, reviewers, artists, organizations collaborating with the publishing house, as well as with publishing house employees, track the movement of publishing portfolios, the cost of publishing products, pricing processes, etc., the situation is different with legal services.

Until recently legal services(or legal adviser) were available only in large publishing houses and often decided only technical questions related to the contractual obligations of the publisher. Today the situation has changed significantly. It is associated with increased legal requirements for publishing activities. First of all, of course, in terms of copyright. Many new problems have appeared for publishers in the field of rental, tax, financial relations. A more thorough legal approach requires relationships with partners in the publishing business. Hence the need for a legal service in the structure of the publishing house. In large publishing houses, this is usually separate division. In small and medium-sized companies, there may not be such a unit; more often, legal support for their activities is carried out by external legal agencies or lawyers, with whom appropriate agreements are concluded.

In addition to accounting and legal services in publishing houses, depending on the need, other service departments are created, such as, for example, an independent advertising department, an economic department, a security or protection service, an information department, technical services servicing computer equipment, etc.

Speaking above about the legal framework for publishing activities, we mentioned a number of documents regulating publishing activities to one degree or another. General Responsibilities publishing houses just follow from the need to fulfill their individual provisions and, of course, from practical expediency.

Recall that the main legislative acts directly related to publishing activities include, first of all, the Law Russian Federation“On Copyright and Related Rights” and the Federal Law “On Legal Copies of Documents”.

Until recently, as we have already noted, there was a “Temporary regulation on publishing activities in the RSFSR”, which, in addition to the organization of publishing activities, also spelled out the basic rights, obligations and responsibilities of the publishing house. This Regulation is no longer valid, however, the conditions contained in it (except for licensing publishing activities) still adequately reflect the actual state of affairs, so we will use it.

First of all, the publishing house is obliged to issue any publication on the basis of an agreement with the author or his successor in accordance with applicable law, that is, in accordance with the Law on Copyright and Related Rights.

In addition, there are obligations that are associated with the implementation of state standards regarding the design of each publication in accordance with GOST, for example, placing output information in each publication in accordance with GOST 7.4-95 “Editions. output information".

An important duty of a publishing house is to provide legal copies of publications in accordance with the Federal Law "On Legal Copies of Documents". It is important because, as we have already said, state press statistics are kept on the basis of a legal deposit of documents, so failure to comply with the law leads to a distortion of the real picture of the state of affairs in book publishing. In addition, another component is also important here - legal copies are sent to the leading libraries of the country, which means they become available to the reader, in which publishers are directly interested. In the end, even a simple announcement of a particular publication in the lists of published books published, for example, by the newspaper Book Review, is already some kind of advertising and, of course, is beneficial to the publisher. In this regard, the need to comply with GOST according to the imprint, along with the law on legal deposit, is also understandable: the more correctly the publication is described, the more specific the reader it will find, which means it will be more in demand and more likely to disperse.

Compliance with the restrictions on the publication of information, which are established by the Constitution of the Russian Federation and the Federal Law on state secret, first of all, are in the sphere of interests of the publishing house, since failure to fulfill this obligation entails legal liability and, as a result, financial costs.

And, finally, the immutable duty of the publishing house is the fulfillment of contractual obligations. This applies to his relations with all participants in the publishing business: a printing house, a bookselling company, various intermediaries and financial structures, and, of course, with authors. As a rule, the documents that come out of the publishing house in pursuance of the relevant contracts and agreements are signed by the heads of the publishing house.

Concerning publishing rights then, within the framework of the legislation in force in the Russian Federation, publishing houses are guided in their activities by a charter, which stipulates, among other things, their rights. These include, in particular:

In the Russian Federation, there is no special legal document dedicated to publishing law, but certain provisions of such a right are present in the current legislation. Thus, Article 11 (paragraph 2) of the Law on Copyright and Related Rights states:

"Publisher of encyclopedias, encyclopedic dictionaries, periodical and continuing collections of scientific papers, newspapers, magazines and other periodicals own exclusive rights to use such publications. The publisher has the right to indicate its name in any use of such publications or require such an indication.

In addition, in accordance with paragraph 2 of Article 14, “Exclusive rights to use an official work belong to a person with whom the author is in labor relations(to the employer), unless otherwise provided in the contract between him and the author”, as well as “The employer has the right to indicate his name or require such an indication in any use of an official work” (clause 3, article 14).

And, finally, there are legislative norms that speak rather than about the rights of publishing houses, but about certain guarantees for protecting their interests. For example, in accordance with Article 16 of the Federal Law "On the Legal Deposit of Documents", publishing houses are guaranteed:

  • free publication of bibliographic information in publications of the state bibliography and centralized cataloging, in publications of signal and abstract information, in advertising publications;
  • permanent storage of all types of documents produced by them in the national document depositories of the Russian Federation;
  • inclusion of bibliographic information in domestic and international automated data banks;
  • free provision, upon request, of factual and statistical data relating to their products.

It is worth adding that the obligations and rights of the publishing house are determined, in addition to the established practice and documents that we have already talked about, also by the rules in force in the economy, tax, banking, customs, currency and other areas that determine the life of an economic entity.

Particular attention should be paid to the legal deposit of publications. We have repeatedly mentioned the Federal Law "On legal deposit of documents" as an important of the legislative acts relating to publishing. Let's take a closer look at its content.

The federal law determines the state policy in the field of the formation of a legal deposit of documents as a resource base for the acquisition of a complete library and information fund of the Russian Federation and the development of the state bibliography system, provides for the preservation of legal deposit and its public use.

The law provides for the following types of legal deposit:

  • obligatory free federal copy- copies of various types of documents produced on the territory of the Russian Federation, outside it by order of organizations and individuals under the jurisdiction of the Russian Federation, as well as documents imported for public distribution on the territory of the Russian Federation, which are subject to gratuitous transfer by their producers to the relevant organizations Russian Federation;
  • obligatory free copy of the subject of the Russian Federation- copies of various types of documents produced in the territory of the constituent entities of the Russian Federation, which are subject to transfer free of charge by their producers to the relevant organizations of the constituent entities of the Russian Federation;
  • obligatory free copy of the municipality- copies of various types of documents produced on the territory of the city, district, which are subject to gratuitous transfer by their producers to the relevant organizations of the municipality;
  • obligatory paid copy- copies of various types of documents to be transferred for a fee by their producers to the relevant organizations.

The law determines the procedure for providing documents, the address and the number of copies. It is important to note that the goals of forming a legal deposit system include such important areas as the implementation of national bibliographic accounting, the organization of its permanent storage in national document repositories of the Russian Federation, its use in information-bibliographic and library services for consumers, state registration (bibliographic and statistical ) domestic documents, preparation of state bibliographic and statistical information, informing the public about the publication of documents of all kinds, etc.

The mandatory free and paid copies of documents include:

  • publications (text, musical, cartographic, art publications) - publications that have undergone editorial and publishing processing, printed independently designed, having output information;
  • publications for the blind and visually impaired - publications produced in Braille, "talking books", large print publications for the visually impaired, electronic publications for the blind (adapted publications for reading by visually impaired people using a Braille display and a speech synthesizer) ;
  • official documents - documents adopted by legislative, executive and judicial authorities, which are binding or informational in nature;
  • electronic editions - programs for electronic computers and databases, as well as electronic documents that have undergone editorial and publishing processing, having output, replicated and distributed on machine-readable media.

The law determines that producers of documents through printing organizations deliver to the federal executive body for printing, television and radio broadcasting and mass communications one obligatory free federal copy of all types printed publications on the day of the publication of the first batch of circulation.

The number of mandatory free copies supplied to the Russian Book Chamber for subsequent distribution among the largest library and information organizations is established by law as follows:

  • 16 obligatory free copies of books and brochures, magazines and continuing publications in Russian;
  • 7 obligatory free copies of art publications, music publications, geographical maps and atlases in Russian;
  • 9 obligatory free copies of central newspapers and newspapers of the subjects of the Russian Federation in Russian;
  • 3 obligatory free copies of large-circulation newspapers of municipalities and advertising publications in Russian;
  • 4 obligatory free copies of books and brochures, magazines and continuing publications, art publications, geographical maps and atlases in the languages ​​of the peoples of the Russian Federation (with the exception of Russian) and in foreign languages;
  • 3 obligatory free copies of newspapers in the languages ​​of the peoples of the Russian Federation (with the exception of Russian) and in foreign languages;
  • 4 obligatory free copies of text leaf publications;
  • 9 obligatory free copies of abstracts of dissertations and dissertations in the form of scientific reports;
  • 10 mandatory free copies of the standards.

Documents of strict accountability and equivalent documents, technical documentation for military products (forms, operating instructions), blank products, instructions for filling out reporting forms, albums of forms of accounting and reporting documentation are not subject to distribution as a mandatory free federal copy.

Three mandatory free copies of all types of publications published in the given republic are sent to the relevant republican (national) book chambers or sectors of the state bibliography of national libraries.

Territorial, regional, city, district universal scientific libraries are supplied with two obligatory free copies of all types of publications issued in a particular city or region.

In accordance with the law, as well as with the Rules for the Delivery of Obligatory Paid Copies of Publications to the Central Collector of Scientific Libraries, publishers are obliged to deliver, through printing enterprises and copying equipment sections, to the Central Collector of Scientific Libraries within 10 days from the date of publication of the first batch of circulation of the obligatory paid copy. copies of publications in the following quantity:

  • with a circulation of the publication from 500 to 1000 copies - up to 100 copies of each publication, except for notes and publications in foreign languages;
  • with a circulation of more than 1000 copies - up to 200 copies of each edition in Russian, up to 25 copies of each musical edition;
  • with a circulation of more than 5,000 copies - up to 500 copies of each publication in Russian;
  • with a circulation of more than 10,000 copies - up to 10 percent of the circulation of each publication in Russian.

Based on the order of the Central Collector of Scientific Libraries, the publishers determine the number of copies to be delivered.

It is important that publishers attribute the cost of shipping a mandatory paid copy of publications to the cost of publishing products.

One copy of each publication that enters the Russian Book Chamber from the first batch of circulation in the form of a mandatory free copy, after bibliographic processing, is transferred for eternal storage to the National Depository of Domestic Publications, which is a complete collection of printed works that have been published in the country since 1917. Currently, the collection has about 75 million items.

The imprint is placed in conspicuous places of the publication (title page, cover,

International Standard Book Number (ISBN)- a universal identification code affixed to books and brochures, usually on the back of the title page. It consists of the ISBN abbreviation and 10 digits combined into 4 blocks: country or language group identifier(for Russia this is the number 5); publisher ID(in Russia it is set by the Russian Book Chamber); ordinal identifier of the book(book number in the publisher's issue, may contain from 1 to 6 digits, assigned by the publisher itself); check digit(serves to check the spelling of the digital part of the ISBN). Used in over 200 countries around the world.

Copyright sign (copyright)- a sign by which, in accordance with Article III of the Universal Copyright Convention, the owner of exclusive copyright notifies of his rights. The sign consists of three elements: the Latin letter C in a circle: selection "\u003e Additional information included in the output information includes:

  • abstract (in contrast to the annotation, which gives an idea of ​​the thematic content of the book, the abstract summarizes the content, i.e. says what exactly is stated in the book);
  • layout of an annotated catalog card (a sample of such a card printed in the publication according to the established standard form with a bibliographic record of the publication in its language);
  • bibliographic strip (a line with basic bibliographic information about the number, volume, issue of a periodical (except newspapers) or ongoing non-periodical publication).

As we said before additional information provided by the publisher at its sole discretion.

GOST also establishes the following general requirements for output information:

  • to place the elements of the output information in those places in the book that are established by the standard;
  • bring elements duplicated in different places of the book in a single form without discrepancies;
  • avoid discrepancies in the content and form of output information common to volumes, issues, parts of the book in each of them;
  • indicate the imprint in the language of publication, and on books not published in Russian, also in translation and transliteration into Russian.

It is important that publishers understand the need to comply with GOST 7.4-95 “Editions. Imprint”, since neglecting its requirements not only complicates the maintenance of state statistics on the press, but, most importantly, significantly complicates the very circulation of the book on the book market, which means it is contrary to the interests of the publisher.

specific situation

Above we cited (see Fig. 5) a typical structure of a publishing house. Here, given that in modern practice publishing structures often include printing, bookselling, and other divisions, as an example, let's take a closer look at the organizational structure of the Novoye Slovo Publishing House, which began its activities in Lipetsk in the early 90s of the last century.

Publishing House "New Word" includes several independent divisions (see diagram
):

  • Main office;
  • publishing house;
  • printing company;
  • warehouse;
  • chain of retail stores.

The structure of the publishing house includes:

  • directorate;
  • editorial department;
  • financial and economic department (control of financial and economic activities, audit, analysis of the cost of publishing products, pricing, etc.);
  • accounting (accounting for cash and material assets; settlements under contracts with authors, artists, reviewers, third-party organizations; monitoring the state of publishing portfolios; payment wages staff members; payment of taxes; bookkeeping, etc.);
  • legal department (ensuring the legal cleanliness of the publishing house and legal protection of its interests);
  • department of development and advertising (development and promotion of products, public relations and media, marketing, interaction with city and regional administrations);
  • personnel service (recruitment of personnel for all divisions of the publishing house and retail stores belonging to it, work with personnel: selection, training, certification, rotation, advanced training, dismissal);
  • security service (security, theft prevention, information security);
  • administrative and economic service (material and technical support);
  • Department automated system management (support and development of a unified management system of the publishing house).

In its turn, editorial department interacts with other divisions of the publishing house: the department of development and advertising - in terms of analyzing the market for publishing products and consumer demand, advertising the publishing house and its products; financial and economic department - on the economic feasibility of issuing specific publications, calculating costs and profits; legal department - on compliance with copyright laws, verification of the legal purity of concluded contracts, etc.

  1. The organizational structure of the publishing house is determined by the publishing process, which includes the editorial stage, the stage of preparation of the original layout and the production stage.
  2. The organizational structure of the publishing house is not stable, subject to the influence of internal and external factors, such as changes in publishing policy or book market conditions.
  3. The rights and obligations of the publishing house are determined by the current legislation, by-laws and regulations and the charter of the publishing house.
  4. The policy of the state regarding the acquisition of a complete library and information fund of the country and the development of the state bibliography is determined by the Federal Law "On the legal deposit of documents".
  5. The imprint, placed on conspicuous places of publications (title page, cover, binding, end page), contains basic information about the publication and facilitates the circulation of the book in trade, the library, and also the reader's search.

Test questions:

  1. What is a "public structure"?
  2. What is the difference between the functional structure of the publishing house and the commodity one?
  3. Name the components of the organizational structure of the publishing house.
  4. Who can be attributed to the main specialists of the publishing house?
  5. What is the role of publishing support services?
  6. List the main rights and obligations of a publisher.
  7. What are the types of legal deposit of publications?
  8. How many mandatory copies of publications in Russian are supplied by law?
  9. What is "imprint"?

Ministry of Education of the Russian Federation

STATE UNIVERSITY OF MANAGEMENT

Institute of Innovation and Logistics

Department of Strategic Management

COURSE PROJECT

discipline: "Information technologies of management"

on the topic: "Designing the information technology of a company (on the example of the Spravizdat Publishing House)"

Moscow 2008

Introduction

1. Organizational and economic features of the activity of the Spravizdat Publishing House

1.1 General characteristics

1.2 Organizational structure

1.3 Directions for improving the management process of the Spravizdat Publishing House in terms of introducing new or improving existing information technology

2. Design task

2.1 Purpose of project development

2.3 List of project activities

3. Design part

3.1.3 System structure

3.2.1 Formation of the list of functions of the designed object with decomposition by operations and performers

3.2.2 Construction of operograms of streamlined business processes of the designed object

3.2.3. Determination of the complexity of performing certain types of work

Conclusion

Introduction

In order to make effective management decisions in the conditions of the dynamic development of a market economy, an enterprise needs an appropriate information support system that objectively reflects the current economic situation. The topic of introducing information technology is very relevant today, since good information support is not only the key to the successful development of the company, but sometimes it is a means of survival in the face of fierce competition.

Management information technology is the connection of information with enterprise management systems and the management process as a whole. It can be considered not only as a whole, covering all management functions, but also for individual functional management activities, such as forecasting and planning, accounting and analysis.

In modern conditions, information support has become an important area, which consists in the collection and processing of information necessary for making informed management decisions. The transfer of information about the position and activities of the company to the highest level of management and the mutual exchange of information between all interconnected divisions of the company are carried out on the basis of modern electronic computers and other technical means of communication.

In this course work, I examined the shortcomings in the management of the Spravizdat Publishing House and proposed an option to eliminate these shortcomings by introducing the WinPeak information system: publishing house.

1. Organizational and economic features of the activity

Publishing house "Spravizdat"

1.1 General characteristics

Spravizdat Publishing House is a recognized leader in the reference market of Moscow and the Moscow Region. In a relatively short period of time, the company has gone from issuing the first district directory "Maryino 2000" to creating a large-scale Internet project "Spravizdat.ru".

The purpose of this company is to issue publications that help companies effectively advertise products and services to their direct customers, and readers to receive the necessary and reliable information about all organizations located near their home or place of work.

AT this moment in addition to the series "Districts of Moscow" and "Cities of Russia", the annual business catalog "Industry" and the reference bulletin "Spravizdat" are published, which is published once every two months.

The success of Spravizdat projects is explained, first of all, by the absolute reliability of the information collected from primary sources. A special group of interviewers systematically visits all the houses in the district and obtains data on organizations. Call center operators confirm the relevance of the information provided twice before it is released to the public.

For organizations, directory advertising is effective method offer products and services to their direct customers. After all, a person most often chooses a company on a geographical basis: the one that is closer to home and work. This means that advertising in the directory has an extremely precise area of ​​influence.

Spravizdat's partners are both representatives of small and medium-sized businesses, as well as large companies such as Sberbank of Russia, Rosgosstrakh, Reso-Garantia, Ingosstrakh, Avtomir, Inkom, Miel, Soyuz, Center-Yuvelir, McDonald's and many others.

1.2 Organizational structure

The structure of the Spravizdat Publishing House can be represented as follows:

1.3 Directions for improving the management process

Spravizdat Publishing House in terms of implementation

new or improvement of existing information

technology


Improving the system of distribution of printed materials (due to the constantly increased client base of the company)

Resolving difficulties associated with the collection, storage and analysis of large amounts of information about subscribers

· Improving the efficiency of the department of subscription and distribution of publications, the number of clients of which exceeds 200,000;

Improving the quality of customer service and processing of collected information by switching to automated work with large volumes of subscriber data and target audience;

Minimizing the possibility of errors in the process of working with information related to " human factor»;

· Organization of better control over the performance of the functions of the relevant services and divisions.

2. Design task

2.1 Purpose of project development

The purpose of the development of this project is the development of a new information technology of the facility based on the rationalization of existing business processes, the introduction of modern hardware and software and communication systems.

2.2 Basis for project development

The basis for the development of the project are the shortcomings of the object identified during the analysis in terms of the rationality of information technology. In the publishing house "Spravizdat" such shortcomings are:

· Inefficient work of the subscription department, associated with too many clients.

· Inefficient work of the product distribution department (due to the company's ever-increasing customer base).

· The emergence of problems with the collection, storage and analysis of information about subscribers and the target audience.

· Multiple errors in the process of working with information associated with the "human factor".

· Poor quality control over the performance of the functions of the relevant services and divisions.

2.3. List of project activities

Disadvantages of current information technology

Project proposals

Organizational and administrative documentation

Inefficient and slow work with customers due to their large number

Inefficient work of the distribution department (associated with an ever-increasing customer base)

Implementation of the new IT WinPeak: Publishing

The complexity of performing individual procedures

Lack of modern technical facilities in the facility

Justification and choice of technical means

List of technical means

Lack of an information exchange system in the facility

Development of LAN configuration and type, LAN data exchange route, LAN management organization

LAN structure

Scheme of the movement of information flows in the LAN

LAN management organization structure

2.4 Brief business case for design materials

Estimated costs for the implementation of project activities will be:

· For software - 40 thousand rubles.

License - 5000 rubles.

· Education -

8 people * 10850 = 86800 rub.

· LAN equipment - 50000 rub.

The main sources of payback for the project are:

Increased sales volume due to the improvement of the distribution department

Increase in the number of subscribers by automating subscription processes, solving problems associated with a huge number of contacts, orders, payments

3. Design part

3.1 Description of the WinPeak system: Publisher

3.1.1 General system information

WinPeak:Publisher is an information system for automation of subscription and distribution processes, relationship management in publishers, developed on the basis of the WinPeak CRM universal software platform. It includes automation of marketing influences, customer base management, contact management, orders, payments, customer complaints. The system is designed to automate the work of printing houses, publishing houses, print media distributors, advertising agencies.

Implementation of the WinPeak system: The publishing house reduces the cost of interacting with customers, improves the quality of their service, and increases the efficiency of staff.

Implementation of the system allows:

Leaders:

· Obtain information for operational planning and control.

· Make management decisions within the framework of their functions

Optimize management processes

IT professionals:

· Customize this system to get the most out of it using the WinPeak SDK.

Employees:

· Focus on core business functions.

· Increase work efficiency by fully automating tasks.

The main processes to be automated:

Working with customer database:

· Automation of maintaining contacts, addresses, requisites, history of relationships, specialization of firms-clients.

Compliance of the directory of addresses with all-Russian generally accepted databases

· Management of payments and cash flow.

Working with the database of distributed products:

· Formation of lots and series of lots of publishers' products.

· Managing publication schedule.

· Accounting for items in stock.

Automation of the following aspects of work with orders:

Receiving and processing various types of orders for publishing products

· Flexible system of work with delivery addresses (to a legal entity, individual, contact, etc.)

Employee interaction:

Ensuring full transparency and consistency in the work of marketing, sales and after-sales service customers with the ability to fully control the effectiveness of their work.

· Remote work of users.

Separation of functionality by user access level

· Generation of reports and statistics on the activities of employees and the entire company for a certain period according to various parameters.

As a result of the implementation of the multifunctional WinPeak:Publishing system, the company receives the following opportunities:

· Customizability of the system for specific business processes and openness to third-party developers. System administration

· Integration with 1C:Enterprise and Outlook. Import / export of information to other programs (Excel, etc.)

· Formation of publication plans.

· Automation of work with orders for cash on delivery and with simultaneous payment, as well as with orders with invoicing and subsequent payment.

· Support for cash and non-cash payment types.

· Changing the content of orders (re-registration) at any time with control of the current execution. Ability to lock and unlock any number of order positions in the marketing area:

· Faster time to market with new offerings.

· Changing (expanding or improving the quality) of the target audience in accordance with business strategies through targeted marketing.

· Carrying out effective targeted marketing campaigns with full control of all parameters (audience, budget, advertising materials, etc.), as well as their effectiveness (ROI - marketing).

· Price management, compilation and modification of price lists and marketing programs (various discount rules).

in the field of sales:

· Standardization of the main processes in the field of interaction with clients. Unified sales methodology.

· A holistic view of the holding's clients. Availability of all the necessary information for operational interaction (contact history, data on current and past transactions, payment history).

· Assigning customers to sales managers.

· Storing/editing information about contacts in a single database with fixing the issues discussed and the results of contacts.

3.1.2 Key benefits of the system

The main advantages of WinPeak:Publishing technology include:

Wide functionality - the system includes the maximum number of functions that provide information support and facilitate interaction with customers

Flexibility and customizability - the system allows you to customize it at the implementation stage to exactly match your requirements, change the composition of information and the rules for working with it, add any innovations.

Rapid implementation - through customization based on a ready-made configuration, rapid training based on a unified interface, and detailed instructions, a convenient system for installing and updating the product that does not require special knowledge.

Modern technologies and reasonable cost - the system allows operators to work in local network and via the Internet, under various operating Windows systems 2000/XP, since various types DBMS - for large companies Oracle, MS SQL for small and local version for 1 workplace.

3.1.3 System structure

The system consists of two parts - server (Communication Center) and client (Universal Workstation proper).

The Communication Center is installed on a server (for small companies, the Communication Center can be installed at a local workplace) and provides information reception from external sources such as fax, telephone, e-mail, and its distribution among system operators. Distribution rules are configured and can take into account such parameters as: the organizational structure of the company, employees who are currently free from contacts, time of day, etc. The number and type of information sources can be supplemented at the request of the customer (for example, information about production processes from the customer's systems). Transferring information to the outside world - sending e-mail, faxes, SMS messages, dialing a number for an outgoing call is also carried out by the communication center.

A universal workplace is installed for each user of the system and provides user authorization, receiving messages from the communication center, access to viewing and changing information. Depending on the user's rights, one or another set of information will be available to him. For each department (or user) it is possible to create its own set of information, which will be visible only to him, or vice versa, to all other users.

All information is grouped by type and displayed as a tree. Such groups include, for example: Pending activities (includes all current activities by type), Completed activities (archive), Contacts list, Reminders list, Clients list, etc. If an event occurs that requires operator attention, such as a call, fax, or email, an attention-grabbing window will be shown where you can confirm receipt of the event - then the call will be transferred to your local phone, and fax and email will show the browse screen, and the create screen will appear. action, or refuse it, then the event will go to the next free user.

WinPeak CRM provides several levels of system customization:

user level

Admin level

・Analyst Level

Programmer level

At the user level, the system provides the ability to select menu items, types and sorting of lists of objects, displaying information objects, filters and search tools - everything that can make the user's work more convenient.

At the setting level, the administrator provides the ability to register system users, determine their rights (roles), configure rules for redistributing contacts, and other functions to ensure operability and information security systems.

At the level of customization by the analyst, the system provides the ability to customize system objects in terms of business objects and business processes of the company. It is assumed that the person performing this configuration is not a programmer. Functions such as generating a customer card view can be done using the user interface, without writing program code.

At the setting level, the programmer provides the possibility of reengineering or creating new data structures, interface elements, and program operation logic. The programmer receives a description of data structures, codes for the standard version of the program, visual development tools, and a library of components.

3.2 Development of a functional model of an object

3.2.1 Formation of the list of functions of the designed object with

decomposition by operations and performers

Table 1. The composition of the functions of the company "Spravizdat" by operations and performers

Types of functions by regulations and other regulatory materials

Functions actually performed

Composition of procedures (operations) by functions

Key Documents

Performers

Customer Relations

Contact management. Handling subscription requests

1) Maintaining relationships with old customers; search for new ones; working with the database

Job description; customer information database

telephone sales manager

2) Acceptance of applications for subscription, their distribution, processing

Job description; a copy of the application; cooperation agreement between the parties

Specialist in working with customers

Ensuring product sales

Full review information about the client. Order management. Tracking competitors. Regulation of the sales process. Marketing management. Advertising

1) Presentation of contact, business information, relationship history, client characteristics, etc.

Database with customer information

Senior Account Manager

2) Formation of sales based on orders, execution management

Order statistics for the previous period

Sales Manager

3) Customer segmentation, telephone surveys, marketing campaigns, e-mail newsletters,

Job description, customer information database

Account Manager

4) Analysis of the marketing campaign

Order statistics for previous periods; official information about prices, inflation

Head of Marketing Department

Job description; cooperation agreement between the parties

3.2.2 Construction of operograms of rationalized business

processes of the designed object

Table 2. Operogram of the process of performing the procedure "ensuring sales of a new product"

List of operations

Divisions and performers

labor input,

The frequency of the procedure (once a month)

Use of technical means

Sales department

organizational department

Before the introduction of technology

After the introduction of technology

Head of Sales Department

Sales process management subdivision

Order management subdivision

Head of organizational department

New Product Development Subdivision

Marketing Subdivision

PC, Internet

Preparing and conducting marketing surveys

PC, Internet

Marketing Campaign Analysis

Development of a product that meets market requirements

Creation of sales plans for sales managers

Processing subscribers' requests

Keeping records of sales and transactions with customers

Analysis of a marketing campaign based on sales

Analysis of the company's operating activities

Analysis of sales and competitiveness of the company

PC, Internet

Based on this operogram, the following conclusions can be drawn:

1) The most time-consuming operations are advertising distribution and keeping records of sales and transactions with customers

2) Duplication of operations: the marketing department is forced to duplicate the campaign analysis operation

This process will be simplified if the Winpeak information system is implemented in the company: a publishing house based on the WinPeak CRM software platform, with the help of which the time spent on advertising and sales accounting is significantly reduced; duplication of operations is excluded.

3.2.3 Determining the complexity of performing certain types

works

Table 3. Time spent on the designed technology

Table 4. Labor intensity and frequency of performing individual procedures

Procedure

Labor intensity

Frequency, once a day

Before project implementation

After the implementation of the project

Entering a product name

Forming a request

Asking Price Determination

Determining the right option

Printing and signing the contract

Determination of subsequent payment terms

Automatic saving of the client in the database

3.3 Business case for project activities

Table 5. Economic rationale for project activities

Directions for improving the operation of the facility

Expenses, rub

Total, expenses, rub.

Expected results, rub

Technical means

Program funds

Service personnel (year. wage bill)

Reduced time spent on order processing and customer service in general

Pentium-II, 300 MHz, 64 MB RAM, HDD 6.4 GB

WinPeak: Publisher

5 managers,

Increasing the speed of the average daily turnover by attracting new customers by 10% per day, which comp. 3000. daily

3000*360=1080000

Improving the quality and speed of processing the work of the printing and printing departments

HP LaserJet 1100

Microsoft Office 2000

2 employees

Increasing the prestige of the company

Improving working conditions for specialists

Monitors Sony, 15”, TCO-99

Reduced fatigue and, as a result, increased productivity

Possibility of urgent re-registration of orders at the request of the client

WinPeak: Publisher (price already included)

1 teller, 10,000 rubles

Service price: 150 rubles

Number of operations: 15 per day

150*15*360=810000

In 9 months and 10 days, the funds invested in this project will pay off

Conclusion

In this course project, I analyzed the possibility of improving the management of the Spravizdat Publishing House by introducing the new WinPeak technology: a publishing house based on the WinPeak CRM software platform.

The implemented solution will increase the efficiency of managing the entire range of customer relationships and will automate many routine operations related to the processing of customer data. The system is able to easily cope with the current volume of customer requests, and also has a large margin of safety for the future due to the flexibility and scalability of the WinPeak CRM software platform.

In addition to the basic tasks related to managing the direct subscription and distribution processes, publishing house employees have the opportunity to save time on performing such typical actions as dialing a client, searching for contact information, the formation of documents, group operations - sending targeted messages to e-mail, by fax.

Thus, in this course project, I have clearly proved that this system meets all the requirements of the publishing house and allows you to eliminate the maximum possible number of shortcomings and difficulties in managing the company.

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Nowadays in the country there are both large (private or state) publishing houses engaged in the release of large-circulation products, as well as editorial and publishing divisions and departments that are subordinate to any enterprise or institution. Naturally, the goals and functions of the publishing activities of these institutions are different. In addition, the personnel composition responsible for the preparation and release of publishing products is different.

Publishing house - according to the legislation of the Russian Federation, an enterprise of any organizational and legal form and form of ownership, carrying out the preparation, production and release of book and other printed products.

Other definition of publisher:

A publishing house is a state, public, cooperative or private enterprise with the right to publishing activities, preparing and issuing printed materials on the principles of independent commercial activity and in accordance with the requirements of state standards.

In Russia, there are publishing houses of various directions and types of organization:

1. In terms of output - book, book and magazine, newspaper, newspaper and magazine, publishing houses for the production of fine products, cartographic, music, etc.;

2. By industry - publishers public organizations, scientific, professional and other societies, creative unions, ministries and departments;

3. According to the administrative-territorial basis - central (all-Russian), regional, regional;

4. By types of published literature - universal and specialized.

The size of the publishing house, the number and composition of its employees depend on the direction and scale of activity, the nature of the published literature, the level of commercialization, etc. An average publishing house can be considered a publishing house that produces from 50 to 100 titles of various books, magazines, brochures per year.

There are many (hundreds and even thousands) small publishing groups that produce 3-5 publications a year and even less, without a definite plan, as a rule, only for commercial purposes. There are also large publishing concerns that produce hundreds and thousands of various books, periodicals, pictorial and other products in thousands and millions of copies. In the future, we will talk about a medium-sized publishing house, the most common in the country and meeting all the requirements professional activity. The structure below is exemplary, typical, it can have different combinations of the whole and parts in life. In accordance with the specifics of the products in the publishing house, there are two professional branches - editorial and production.

The editorial and publishing department is preparing for the publication of publications issued by the institution (library, educational institution, etc.). The department forms plans for publications, coordinates the timing of their preparation and delivery. Manuscripts of materials prepared by departments of institutions go through many editorial processes: approval at the publishing council, literary editing, scientific editing, stylistic and grammatical proofreading, typesetting, layout, proofreading of texts, technical design, etc. Prepared manuscripts are handed over to the printing house or published and replicated on the copying equipment of the library.

The department provides editorial and publishing. Basically, the department works on monographs, methodological and bibliographic manuals, collections of conference materials, summary catalogs, newsletters and other publications.

The main activities of the department:

1. Editorial processing of educational, scientific, reference and fiction.

2. Artistic and technical design of edited publications.

3. Production of original layouts for books and magazines and other printed products.

4. A set of manuscripts on a computer.

Work both in the publishing house and in the editorial and publishing department is not possible without trained, qualified specialists. The work presents job descriptions to understand the technology of work in the publishing house.

Job responsibilities of employees. The director of the publishing house manages all the editorial, publishing and production activities of the division. Organizes the work of the publishing house and all its divisions, exercises control over the content of published literature, the quality of their artistic and technical design of publishing products. Analyzes the state of the book market in order to ensure the competitiveness of products and increase its profitability.

The editorial branch is headed by Chief Editor, to which editorial offices specializing in the release of any type of literature are subject. For example: editorial office of fiction, editorial office of socio-political literature, editorial office of popular science literature, editorial office of scientific literature, editorial office of a magazine.

The editor-in-chief leads the development of draft long-term and annual thematic plans for the publication of literature, taking into account the situation in the book market and plans for editorial and preparatory work. Carries out control over the acceptance of manuscripts, their preliminary evaluation in the publishing house, reviewing, compliance with the established deadlines for submitting manuscripts, schedules for their movement at all stages of the publishing process, the timing of their submission to typesetting, processing of proofs and publication of literature. Controls the content of publications and the quality of their printing. Carries out a control reading of manuscripts prepared for delivery to production, organizes a discussion of the quality of the edited material.

The editorial office is the main production unit in a publishing house, consisting of a group of creative employees, usually philologists, who are engaged in editing, preparing for printing reproduction and managing other processes for the release of publishing products.

The composition of the editorial board, as a rule: editorial manager, senior editor, 3-5 editors, junior editor.

The editorial manager manages the editorial, publishing and production activities of his department. Organizes editing and publication of literature, controls the content of publications and the quality of their artistic and technical design.

The editor reviews incoming manuscripts, gives them a preliminary assessment in order to determine the possibility and conditions for their publication, the need for authorial revision, external review and scientific editing, participates in the preparation of publishing agreements with authors and labor agreements with external reviewers.

During the editing process, it checks the fulfillment by the authors of the comments of the reviewers and the requirements for manuscripts for their revision, the completeness of the submitted material, the compliance of the titles of the sections of the manuscript with their content. Participates in solving issues related to the artistic and technical design of edited publications.

The junior editor conducts office work in the editorial department (editorial department), registers accepted manuscripts and deadlines for the completion of work by authors, external editors and other persons participating in the publication. Checks citations and digital data on primary sources, completeness of the bibliographic description and the presence of references to primary sources in the text, transcription of names, terms, denominations, spelling and unification of symbols, units of measurement, compliance with the uniformity of designations in illustrations, text.

Another important branch of the publishing house is production. It is headed by the deputy director of the publishing house for production. The production department is subordinate to him, including the proofreading group, the art and technical editing group, the supply and marketing group, and the release group.

Corrector. Proofreads manuscripts after editing and reads proofs to ensure standardization various elements text, eliminating spelling, punctuation and other errors, as well as correcting shortcomings of a semantic and stylistic nature (in agreement with the editor). When reading manuscripts, checks their completeness (presence of a title page, introduction, illustrations, reference apparatus, etc.), serial numbering of sections in the table of contents (contents), correspondence of their titles with headings in the text ensures the correct spelling and unification of terms, symbols, units of measurement , conditional abbreviations, uniformity of designations in illustrations and text.

Technical editor. Participates in the development of projects for the artistic and technical design of publications, carries out technical editing in order to ensure high-quality printing performance of the publication. Makes markup of the original publication, indicates the typing technique, the order of illustrations and design elements of publications. Prepares layouts for the artistic and technical design of complex publications. Together with the art editor prepares the cover (binding) for printing. Checks and completes publication output data. Views signal copies, checks the quality of printing, binding and finishing works.

Scientific editor. Carries out scientific editing of the most complex works of a certain thematic direction in order to ensure a high scientific and literary level of publications. In the process of scientific editing, he checks to what extent the latest achievements of science, technology and advanced production experience are reflected in the works being prepared for publication, and the authors take into account the comments of reviewers and the requirements for manuscripts for their revision.

The art editor participates in the development of projects for the artistic and technical design of publications, carries out artistic editing and illustration of publications in order to ensure their high-quality printing performance. Checks signal copies and takes measures to meet the requirements of the printing execution of publications in the manufacture of circulation.

The issuing editor participates in the preparation of draft contracts with printing companies for the performance of printing and design work, schedules of editorial and production processes of publications, and exercises operational control over the timeliness of fulfillment of the orders of the publishing house accepted by printing companies. Accepts from printing companies proofreading prints, signal copies of publications, checks their quality compliance with the requirements of the technical publishing specification and the terms of the concluded contracts.

Of course, the structure of the publishing house may be different, the number of employees may be smaller, but functionally, the presence of such a system of professional relationships is necessary, and it is connected with the technology of the publishing process itself (see Table 1).

Table 1 - Comparative characteristics officials of the publishing house and the editorial and publishing department

publishing house

Editorial and publishing department

Employee functions

Director

publishing houses

Control over the activities of the publishing house

Director

printing houses

Management of editorial, publishing and production activities

editor

editor

Responsible for drawing up a plan for the release of literature, the formation of a publishing portfolio, the professional level of all elements of the technological process

editor

editor

Registers accepted manuscripts and deadlines for work by authors, external editors and other persons involved in the publication

manager

editorial

Supervisor

division

Organizes editing and publication of literature, controls the content of publications and the quality of their artistic and technical design. Analyzes the state of demand for published literature,

Editor

Editor

Examines incoming manuscripts, gives them a preliminary assessment in order to determine the possibility and conditions for their publication,

Technical

editor

Technical

editor

Participates in the development of projects for the artistic and technical design of publications, carries out technical editing in order to ensure high-quality printing performance of the publication.

Issuing

editor

Issuing

editor

Participates in the preparation of draft contracts with printing companies for the performance of printing and design work, schedules of editorial and production processes of publications, exercises operational control over the timeliness of the execution of orders accepted by printing companies of the publishing house

Art

editor

Art

editor

Participates in the development of projects for the artistic and technical design of publications, carries out artistic editing and illustration of publications

Corrector

Corrector

Performs proofreading of manuscripts after editing and reading proofreadings in order to ensure the standardization of various elements of the text, eliminate spelling, punctuation and other errors, as well as correct shortcomings in semantic and stylistic nature

editor

Editing the most complex works of a certain thematic area in order to ensure a high scientific and literary level of publications. Consultation of editors of their thematic direction on the latest domestic and foreign achievements of science and technology in the relevant field of knowledge.

The editorial and publishing division in terms of personnel differs from the publishing house primarily in that it lacks some positions of specialists. Subdivisions are only part of a particular organization, so the enterprise itself determines the personnel composition of the department, depending on its purpose. Will it be a scientific and methodological department that needs a scientific and technical editor, or will the department be responsible for the production of promotional products, which requires the work of an art editor.

For the majority of editorial and publishing departments of libraries, it is not possible and necessary to have an editorial board on staff, so the employees of the department perform the functions of various officials.

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