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The Megafon company dismisses the head of its PR service, Petr Lidov, after his post in in social networks.
MegaFon's public relations director Petr Lidov, socialite and friend of Maria Zakharova, is leaving the company. This was told by four of his friends. According to them, Lidov is now on vacation, he will not return to work. The interlocutors of Vedomosti know that the company is already looking for a replacement for the PR director. One of the people who received an offer from HR specialists confirmed this.
According to sources, the company as a whole has not been very happy with Lidov for a long time. In particular, according to one of the interlocutors, the leadership raised questions that he for a long time combined the position of PR-director with work as a presenter on television.
Recently, MegaFon had two major accidents, as a result of which the operator's subscribers could not make calls. The strategy that Lidov chose to cover these events did not please the company, two of his acquaintances know. The operator's employee admits that there really were complaints about Lidov's work.
Peter Lidov answers.
In general, love for Twitter, Facebook and other networks on the part of secular characters seems strange.
Last straw
The last straw was Lidov's tweet about the participants in the June protest (published on June 14), Vedomosti's interlocutors say. At that time, mass protests against corruption took place all over Russia, more than 800 people were detained in Moscow alone, 126 of them were minors.
Lidov called them "juvenile degenerates" on his Twitter. The next day, he apologized to readers and explained his action to Meduza as follows: “I was just there, walking with my daughter, everything was so good, it was so good mood and then this started.”
Lidov told Vedomosti that he would not comment on "rumors of his dismissal." The representative of MegaFon confirmed that the PR director is on vacation, he also does not comment on the information of Vedomosti about the dismissal. Meanwhile, in one of his Facebook posts, Lidov wrote that the editors of the column “While you were sleeping” (a daily roundup of news authored by Lidov) are going on vacation to “among other things think about their future professional destiny.”
Director of Public Relations at MegaFon. TV and radio presenter. Repeated winner of the award "Media Manager of Russia".
Graduated from MGIMO, worked for 13 years in representative offices of Philip Morris International in Russia, Switzerland, Hong Kong, Indonesia and Pakistan.
Held the position of director of public relations of En + Management LLC (a group of companies " base element»).
CURRENT ACTIVITY
- PR director of Megafon company
- Creator of his own project #WhileSleeping
- Leading author's programs at RBC, "Echo of Moscow"
- He heads the jury board of the regional award in the field of public relations development "Silver Archer" - Volga region.
PROFESSIONAL COMPETENCES AND SPEAKING TOPICS
She speaks to professionals and beginners in the field of communications, brand managers, heads of PR directions of companies.
Participates in events as a PR expert, jury member of competitions, conducts master classes.
- Features of national PR (Asia)
- corporate reputation. Is control possible?
- Marketing for people
- How to train a manager to communicate effectively with the media
- PR-preparation for IPO. Instructions for use
- How to learn to answer uncomfortable questions
- How to get the media interested
- How to properly build communication within the company
SPEECHES AND PUBLICATIONS
PERFORMANCE BENEFITS
PR practitioner, implemented major international projects in the field of public relations. Excellent storyteller.
Peter Lidov about himself:
“I like to achieve complex ambitious goals and clearly define them already at the initial stage. But I am sure that this should be done consistently, without neglecting traditions and without destroying what has already been built, and, of course, by all means enjoying the process.”
Today I want to tell you about an amazing person, whose talent and indifference introduced contemporaries to the feat of a young partisan - a feat that could remain unknown if the author showed indifference to the story of a casual acquaintance or if he succumbed to ordinary human fatigue ...
We will talk about Pyotr Lidov, one of the many war correspondents of Pravda, about the correspondent who introduced the world to the feat of Zoya Kosmodemyanskaya. It was his essay, published in Pravda on January 27, 1942, that became the first publication about the now widely known page of the heroic military epic - a page that tells about the courage and stamina of a brave partisan.
It often happens that in the memory of posterity there remains a work that has eclipsed by its scale the personality of the Author who created it. A similar situation developed in the case of Peter Lidov - if everyone heard about Zoya Kosmodemyanskaya, then much less is known about the personality of the person who first spoke about her. It also happens that the Author shares the fate of the hero of his story - and this is also largely true with respect to Pyotr Lidov.
So I invite you dear reader, to get acquainted with this wonderful person, a brave soldier of his country and a talented journalist - Petr Alexandrovich Lidov.
Childhood
The childhood and youth of Peter Alexandrovich were spent in Ukraine, in the city of Kharkov. We can immediately say that Lidov is a person difficult fate. He did not know his real parents, and spent the first years of his life (and Pyotr Aleksandrovich was born in 1906) in an orphanage ... The boy was lucky - he was adopted by A.P. Lidov, a professor of chemistry at the Kharkov Technological Institute. In the foster family, he found everything that life so cruelly took away from him - love, understanding, support and support.
Unfortunately, the family idyll did not last long - in 1919, the boy's adoptive father dies, and the family, in the midst of hard times civil war left without a breadwinner, forced to fight for existence.
Already at the age of 13, Petr Lidov began his career by joining a local match factory. Subsequently, he had to change several more jobs, until in 1920 he entered the post of courier in the Kharkov Provincial Party Committee. Here the teenager joined the Komsomol, here he became a journalist - already at the age of 14, Peter publishes his first note.
Then there was a lot - study and work in the local newspaper "Kharkiv Proletarian", joining the Party, first love and the creation of a family ...
Becoming a Journalist
In the early 1930s, Pyotr Aleksandrovich, by that time already married to Galina Yakovlevna Oleinik (Lidova), moved to Moscow, where he first worked in a factory circulation newspaper and only in 1937, in the direction of the Moscow Party Committee, became a correspondent for Pravda .
The repressions of the late thirties also touched Lidov - standing up for a man who was expelled from the ranks of the Party on an evil slander, Pyotr Alexandrovich was on the verge of death for about six months ... Fortunately, that situation was resolved safely both for the fearless journalist and for the person whose defense he became , but this example perfectly characterizes Lidov - a brave journalist and an honest person.
The war found the Lidov family in Minsk, where Pyotr Aleksandrovich was sent as a correspondent for Pravda. By that time, Lidov already had two children - daughters Svetlana and Natasha.
"Tanya"
From the very beginning of the war, Lidov, as a true reporter, was in the thick of the fighting. Ignoring personal danger, he rushed to Brest, to the front line.
Already in the evening of June 22, he prepared his first military material and was very worried later that the article was published only in the June 24 issue of Pravda ...
Front-line correspondent Pyotr Lidov managed a lot - his track record includes a flight with the crew of a long-range bomber into the deep German rear, and a daring sortie into Minsk occupied by the enemy, a sortie that resulted in a heartfelt article "In occupied Minsk", which became a real shock for the Nazis. clicks.
However, the essay "Tanya", dedicated to the feat of Zoya Kosmodemyanskaya, became the true pinnacle of a journalist's career. But this publication might not have happened if Pyotr Alexandrovich had not listened to the story of a random neighbor with whom he happened to share a front-line lodging for the night.
The middle-aged partisan told the journalist about the feat of the girl, and he, shocked by what he heard, on his own initiative went to the village of Petrishchevo, to the place of the bloody drama that had unfolded. stories local residents, unsophisticated and therefore even more terrible, eyewitness accounts of Hitler's atrocities formed the basis of the famous article.
Lidov did not forget the heroine of his essay, having conducted a difficult journalistic investigation, which resulted in the following article, which revealed to readers the real name of the partisan Tanya - the name by which we know her today - Zoya Kosmodemyanskaya.
Doom
The paths of war are unpredictable, the service of a war correspondent is difficult and dangerous ...
I would like, I would very much like to talk about the post-war work of Petr Alexandrovich, give examples of his vivid and memorable essays from the first to the last line.
I would like to, but I don't have to. June 22, 1944, exactly three years after the start of the war and exactly three years after Peter Lidov wrote his first military article, the brave journalist died the death of the brave.
He died on combat post, during a business trip near Poltava, to the airfield where the American "flying fortresses" were based. According to eyewitnesses, during a raid by enemy aircraft, Lidov refused to go down to the shelter, rushed to anti-aircraft machine gun and, together with his comrades, repelled the attack of the Nazi kites. The downed German plane fell too close to the location of the anti-aircraft guns, and Peter died in the fire of the explosion ...
The bent propeller blade of the “Flying Fortress” became a monument on his grave, and this sign, usually marking the graves of combat pilots, became a tacit recognition of the courage and heroism of a simple military correspondent - a Communist and a fearless person, a talented journalist and loving father Peter Lidov.
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25.10.2018 11:02
Ponomarenko was not in Mogilev and did not participate in the export of valuables - the version that he was confirmed only by his driver Poddubsky. For which Ponomarenko cherished him after the war. Ponomarenko physically could not be in Mogilev, since on July 11 he left Gnezdovo near Smolensk after meeting with Mekhlis and, in order to get ahead of Starinov and do at least something ostentatious in the formation of the partisan movement, he arrived in Roslavl, then in Kostyukovichi, then in Propoisk. in the direction of Gomel. But when they began to bomb Chechersk, they went to Krasnopolye ... Therefore, being sure that the valuables were delivered to Moscow, he did not believe that Poddubsky could just fool him (possibly a spy). But Konstantin Simonov was at Voevodin’s just in the time when the NKVD major returned to Mogilev and reported to Voevodin that the car (some kind with some kind of cargo) was broken by a shell from the tank. Then Simonov was asked to leave .. and we we don’t know what happened next .... The car was smashed somewhere 12 km from Chaus. Simonov describes some strange NKVD officers who, at the same time as the major from Voevodin, demanded a car from Simonov’s fellow travelers ... they have manners like the special groups of Germans .... further is not known. .
Petr Lidov is a well-known domestic manager and businessman. He achieved the greatest fame as a PR director of the company cellular communication"Megaphone". His name got on the pages of all the media after the recent actions against corruption, in which a large number of underage schoolchildren took part. Lidov spoke sharply on social networks about this, which caused a flurry of criticism.
Manager's biography
Petr Lidov was born in Moscow. He was born in 1969. After school got higher education at the state institute international relations under the Ministry of Foreign Affairs, which is based in the capital. He has a diploma from the Faculty of International Economic Relations.
Petr Lidov began his career in one of his last years at the university, when he received a tempting offer - to start working in the public relations department of Philip Morris, which specializes in the sale and production of tobacco products. The hero of our article himself admits that he was always attracted by unfamiliar countries and long-distance business trips, so he immediately agreed to the offer to work in an international company.
Work at Philip Morris
In total, Petr Lidov has worked in various divisions of Philip Morris around the world for 13 years. He started in Russia, then received an invitation to transfer to the headquarters of a tobacco corporation in Switzerland, from there he moved to Hong Kong, worked in Pakistan and Indonesia.
Working in the Asian market played a big role in his development as a professional, taught him to take a different point of view, it came to an understanding that not for everyone some things seem as obvious as for you. For example, he took part in a large-scale advertising project that was directed against children's smoking. He was active in Asian countries on MTV.
Jobs in Indonesia
Peter Lidov especially remembered his work in Indonesia. He himself says that this is a country that has all the necessary resources for a full life and development profitable business. In addition, there is a pleasant climate and sociable people.
He faced a difficult task - to establish the work of a large local company with more than a century of history, which was to be reorganized and merged. At the same time, it was necessary to take into account local specifics and traditions. This work turned out to be especially unique, because it was necessary to rebuild the entire psychology of the employees who poured into international group while maintaining a favorable internal climate.
Peter Lidov himself, whose biography is closely connected with work in the field of mass communications, admits that he has gained a wealth of experience. After all, I had to work hard with colleagues from the ten most various countries with rich professional and life experience.
Here he realized the peculiarities of Asian business. Unlike European entrepreneurs, in Asia great importance is given not only to achieving the goal, but also to the ways in which they come to it. AT Russian conditions Lidov is trying to apply the middle path, which takes into account the traditions of both European and Asian business practices.
Lidov Petr Alekseevich himself admits that he always sets himself only the most ambitious goals, which he declares at the initial stage.
In "Megaphone"
In the company "Megafon" the hero of our article accepted CEO Sergei Vladimirovich Soldatenkov. Petr Alekseevich Lidov himself, whose biography has been associated with this brand for several years, admits that the leader bribed him at the first meeting. This is the warmth with which he was received, and the enthusiasm with which Soldatenkov spoke about the projects and the specific employees who implement them.
Lidov as a PR director takes care of the image of the company in the public mind.
Topics
At the same time, Lidov actively shares the knowledge and experience accumulated during this time. He conducts master classes, is a member of the jury of several competitions of professional skills.
The topics of his master classes are devoted, for example, to the peculiarities of doing business in Asia, training managers to communicate with the media, the ability to answer the most uncomfortable questions, the secrets that help to attract and interest the media, the correct building of communication within the company itself, corporate reputation and marketing.
Performances are very popular, as they are built on personal experience accumulated during the implementation of major international projects. In addition, Lidov himself is a wonderful storyteller.
Personal life
As Peter Lidov noted, his personal life was not as successful as his career. For a long time he could not find a faithful companion who would become his wife.
Although at one time rumors about his romance with the popular actress Alena Khmelnitskaya were actively circulated in the media. At that time, she had just parted ways with her official husband, director Tigran Keosayan. But as a result, this information was refuted by well-informed sources.
The reason for the appearance of such a version was a joint visit by young people to the premiere of the musical "The Phantom of the Opera". Lidov and Khmelnitskaya behaved very relaxed, fooling around on camera, and Peter showered his companion with compliments. When rumors about their connection reached the mother of a famous businessman, she demanded an explanation from her son. He admitted that they are just friends, there is no closeness between them, and he is not yet ready for marriage at all, since there is simply no time left to build relationships.
Peter Lidov, a biography whose personal life is under close scrutiny, nevertheless found an official wife. But he prefers not to advertise private relationships. It is only known that they had a daughter, the PR director of MegaFon is silent about other details.
Scandal over careless tweet
Lidov was in the center of public attention in the summer of 2017. After the mass protests of opponents of corruption, which were organized by supporters of Alexei Navalny on Russia Day on June 12, Lidov spoke very harshly about their participants. It is known that many schoolchildren took part in the rallies, whom the PR director of MegaFon called "underage degenerates."
These words caused indignation of the Internet community, which began to demand an apology, both from the company itself and from Lidov.
A few days later, he issued an official apology, explaining the harsh words by the fact that at that time he was walking along Tverskaya with his daughter, he just witnessed a protest action that interfered with ordinary vacationers and spoiled the mood for many. Later it became known that he would leave the company. He went on vacation, from which he never returned to his job.
Education
The future publicist and PR expert received his higher education at the Moscow State Institute of International Relations of the Ministry of Foreign Affairs of Russia (MGIMO), which he successfully graduated in 1995. Studied at the Faculty of International Economic Relations.
Labor activity
He has extensive and many years of experience in the field of PR, while his knowledge and skills were obtained not only in Russia, but also abroad. Behind him is the implementation of major campaigns and projects of international level.
He began his career while still a student at MGIMO - got a job in one of the capital's PR agencies, where he was involved in the implementation of strategies for large corporate clients. As a fifth-year student, he accepted an offer from Philip Morris International and became a member of the public relations department.
During his work at Philip Morris (and this is 13 years old), he managed to work not only in the Russian representative office, but also abroad. Since 1995, he worked as a corporate relations manager in the European representative office of the company (Switzerland, Lausanne, until 2003) and Asian (Hong Kong, until 2005). From May 2005, he worked for about two years in Indonesia, and from June 2007 to March 2008 - in Pakistan, already in the position of director of corporate relations.
In April 2008 (upon his return to Russia) he took the post of PR director at En+ Group (Basic Element group of companies), where he held a little more than a year.
In June 2009, he moved to a similar position at MegaFon, where he was director of public relations for about eight years. On August 1, 2017, he left his post at MegaFon.
On November 20, 2017, on his Facebook page, he announced the start of work at the Sputnik agency as director of corporate relations. Its tasks are to promote the brand in Russia and abroad. The agency is headquartered in Moscow, and Sputnik also has offices in the US, UK, France, Germany, China and other countries.
Social activity and publications
On December 12, 2016, he headed the jury board of the regional award in the field of public relations development "Silver Archer" - Volga region.
He performs on the radio "Echo of Moscow" - both as a guest and as a presenter. He also maintains his own blog. He is the creator of the project "While you were sleeping", in which he talks, among other things, about living and working abroad, personal experience and outlook on life.
In the third All-Russian rating of directors and departments for corporate communications and corporate relations Top-Comm - 2016, compiled by the Association of Directors for Communications and Corporate Media of Russia, took the sixth position (June 15, 2016). A year earlier, he was in ninth place on the same list.
In the 17th rating "Top 1,000 Russian Managers" compiled by the Association of Managers and Kommersant Publishing House, he took first place among the hundred directors for public and corporate relations in the "Communications and Telecommunications" category (dated October 3, 2016). In 2010-2012 he was also the leader, in 2013-2015 he was second in the same category.
Multiple laureate of the "Media Manager of Russia" award:
Among the electronic media in the category "Social media" in 2015 ("For original idea, creating and promoting a unique daily news digest for Facebook users”);
"Communications / Public Relations" in the category "Head of the Communications Department of a company, public or government organization" in 2016 ("For the comprehensive support of the image of a leading company in the Russian telecommunications market").
