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The famous businessman Pyotr Lidov was born on July 14, 1969 in Moscow. After graduating from school, he decided to enter the Moscow State Institute international relations by selecting the Faculty of International Economic Relations. After graduation, he represented the interests of Philips Morris International in various countries for thirteen years. Upon returning to his homeland, he began to act as director of public relations at N+Management. The wife of Peter Lidov so far exists only in his imagination, in reality he has not yet met the only one with whom he could tie the knot.
In the summer of 2009, Peter was appointed to the position of director of public relations for the well-known company OJSC Megafon. He still works in this position. It should be noted that the career of a young and ambitious guy developed as well as possible. For quite short period he managed to achieve tremendous results and rapidly climb the career ladder. He is successful, young and energetic. These are the qualities a successful leader should have.
The personal life of Peter Lidov is not yet as successful as his career. The guy has never been married yet. At one time, a rumor appeared in the press about his affair with famous actress Alena Khmelnitskaya, who at that time had just recently broken up with her husband Tigran Keosayan. However, this information was later refuted. The reason for the spread of these rumors was that Peter and Alena came together to the premiere of the musical "The Phantom of the Opera" and fooled around in front of the camera in a very funny way. After that, Peter gave Alena compliments.
Fans began to experience genuine interest in a couple of Khmelnitsky and Lidov. Rumors also reached the businessman's mother, who demanded an explanation from her son. Peter stated that they are just friends and there is nothing serious between them. According to the mother, her son is not yet ready for serious relationship and to marriage, he has absolutely no time for his personal life. The guy works very hard, so there is simply no time to think about creating a family hearth. But what Peter himself thinks about this is still unknown. The guy is not very willing to comment on his personal life and does not like it when attention is focused on this issue.
Be that as it may, Petr Lidov continues to be enviable groom despite the fact that his age had already begun to approach fifty years. Even for a respectable and respectable person, it would be time to think about the heirs and how to create a strong family hearth. After all, you can not devote your whole life only to work. We need to be able to find time for loved ones, because it is they who often support us in difficult times.
Who knows, perhaps Peter already has a woman in mind with whom he would be ready to enter into an official marriage, but so far nothing is known to the public about this. Maybe he just carefully hides his personal life from the public and does not want to advertise the relationship.
Director of Public Relations at MegaFon. TV and radio presenter. Repeated winner of the award "Media Manager of Russia".
Graduated from MGIMO, worked for 13 years in representative offices of Philip Morris International in Russia, Switzerland, Hong Kong, Indonesia and Pakistan.
Held the position of director of public relations of En + Management LLC (a group of companies " base element»).
CURRENT ACTIVITY
- PR director of Megafon company
- Creator of his own project #WhileSleeping
- Leading author's programs at RBC, "Echo of Moscow"
- He heads the jury board of the regional award in the field of public relations development "Silver Archer" - Volga region.
PROFESSIONAL COMPETENCES AND SPEAKING TOPICS
She speaks to professionals and beginners in the field of communications, brand managers, heads of PR directions of companies.
Participates in events as a PR expert, jury member of competitions, conducts master classes.
- Features of national PR (Asia)
- corporate reputation. Is control possible?
- Marketing for people
- How to train a manager to communicate effectively with the media
- PR-preparation for IPO. Instructions for use
- How to learn to answer uncomfortable questions
- How to get the media interested
- How to properly build communication within the company
SPEECHES AND PUBLICATIONS
PERFORMANCE BENEFITS
PR practitioner, implemented major international projects in the field of public relations. Excellent storyteller.
Peter Lidov about himself:
“I like to achieve complex ambitious goals and clearly define them already at the initial stage. But I am sure that this should be done consistently, without neglecting traditions and without destroying what has already been built, and, of course, by all means enjoying the process.”
Education
The future publicist and PR expert received his higher education at the Moscow State Institute of International Relations of the Ministry of Foreign Affairs of Russia (MGIMO), which he successfully graduated in 1995. Studied at the Faculty of International Economic Relations.
Labor activity
He has extensive and many years of experience in the field of PR, while his knowledge and skills were obtained not only in Russia, but also abroad. Behind him is the implementation of major campaigns and projects of international level.
He began his career while still a student at MGIMO - got a job in one of the capital's PR agencies, where he was involved in the implementation of strategies for large corporate clients. As a fifth-year student, he accepted an offer from Philip Morris International and became a member of the public relations department.
During his work at Philip Morris (and this is 13 years old), he managed to work not only in the Russian representative office, but also abroad. Since 1995, he worked as a corporate relations manager in the European representative office of the company (Switzerland, Lausanne, until 2003) and Asian (Hong Kong, until 2005). From May 2005, he worked for about two years in Indonesia, and from June 2007 to March 2008 - in Pakistan, already in the position of director of corporate relations.
In April 2008 (upon his return to Russia) he took the post of PR director at En+ Group (Basic Element group of companies), where he held a little more than a year.
In June 2009, he moved to a similar position at MegaFon, where he was director of public relations for about eight years. On August 1, 2017, he left his post at MegaFon.
On November 20, 2017, on his Facebook page, he announced the start of work at the Sputnik agency as director of corporate relations. Its tasks are to promote the brand in Russia and abroad. The agency is headquartered in Moscow, and Sputnik also has offices in the US, UK, France, Germany, China and other countries.
Social activity and publications
On December 12, 2016, he headed the jury board of the regional award in the field of public relations development "Silver Archer" - Volga region.
He performs on the radio "Echo of Moscow" - both as a guest and as a presenter. He also maintains his own blog. He is the creator of the project "While you were sleeping", within which he talks, among other things, about living and working abroad, personal experience and outlook on life.
In the third All-Russian rating of directors and departments for corporate communications and corporate relations Top-Comm - 2016, compiled by the Association of Directors for Communications and Corporate Media of Russia, took the sixth position (June 15, 2016). A year earlier, he was in ninth place on the same list.
In the 17th rating "Top-1000 Russian managers”, compiled by the Association of Managers and the Kommersant Publishing House, took first place among the hundred directors for public and corporate relations in the category “Communications and telecommunications” (dated October 3, 2016). In 2010-2012 he was also the leader, in 2013-2015 he was second in the same category.
Multiple laureate of the "Media Manager of Russia" award:
Among the electronic media in the category "Social media" in 2015 ("For original idea, creating and promoting a unique daily news digest for Facebook users”);
"Communications / Public Relations" in the category "Head of the Communications Department of a company, public or government organization" in 2016 ("For the comprehensive support of the image of a leading company in the Russian telecommunications market").
The famous businessman Pyotr Lidov was born on July 14, 1969 in Moscow. After graduating from school, he decided to enter the Moscow State Institute of International Relations, choosing the Faculty of International Relations. After graduation, he represented the interests of Philips Morris International in various countries for thirteen years. Upon returning to his homeland, he began to act as director of public relations at N+Management. The wife of Peter Lidov so far exists only in his imagination, in reality he has not yet met the only one with whom he could tie the knot.
In the summer of 2009, Peter was appointed to the position of director of public relations for the well-known company OJSC Megafon. He still works in this position. It should be noted that the career of a young and ambitious guy developed as well as possible. In a fairly short period, he managed to achieve tremendous results and rapidly climb the career ladder. He is successful, young and energetic. These are the qualities a successful leader should have.
The personal life of Peter Lidov is not yet as successful as his career. The guy has never been married yet. At one time, a rumor appeared in the press about his romance with the famous actress Alena Khmelnitskaya, who at that time had just recently broken up with her husband Tigran Keosayan. However, this information was later refuted. The reason for the spread of these rumors was that Peter and Alena came together to the premiere of the musical "The Phantom of the Opera" and fooled around in front of the camera in a very funny way. After that, Peter gave Alena compliments.
Fans began to experience genuine interest in a couple of Khmelnitsky and Lidov. Rumors also reached the businessman's mother, who demanded an explanation from her son. Peter stated that they are just friends and there is nothing serious between them. According to the mother, her son is not yet ready for a serious relationship and marriage, he has absolutely no time for his personal life. The guy works very hard, so there is simply no time to think about creating a family hearth. But what Peter himself thinks about this is still unknown. The guy is not very willing to comment on his personal life and does not like it when attention is focused on this issue.
Be that as it may, Peter Lidov continues to be an enviable groom, despite the fact that his age has already begun to approach fifty years. Even for a respectable and respectable person, it would be time to think about the heirs and how to create a strong family hearth. After all, you can not devote your whole life only to work. We need to be able to find time for loved ones, because it is they who often support us in difficult times.
Who knows, perhaps Peter already has a woman in mind with whom he would be ready to enter into an official marriage, but so far nothing is known to the public about this. Maybe he just carefully hides his personal life from the public and does not want to advertise the relationship.
Petr Lidov is a well-known domestic manager and businessman. He achieved the greatest fame as a PR director of the company cellular communication"Megaphone". His name got on the pages of all the media after the recent actions against corruption, in which a large number of underage schoolchildren took part. Lidov spoke sharply in in social networks about it, which caused a flurry of criticism.
Manager's biography
Petr Lidov was born in Moscow. He was born in 1969. After school got higher education at the State Institute of International Relations under the Ministry of Foreign Affairs, which is based in the capital. He has a diploma from the Faculty of International Economic Relations.
Petr Lidov began his career in one of his last years at the university, when he received a tempting offer - to start working in the public relations department of Philip Morris, which specializes in the sale and production of tobacco products. The hero of our article himself admits that he was always attracted by unfamiliar countries and long-distance business trips, so he immediately agreed to the offer to work in an international company.
Work at Philip Morris
In total, Petr Lidov has worked in various divisions of Philip Morris around the world for 13 years. He started in Russia, then received an invitation to transfer to the headquarters of a tobacco corporation in Switzerland, from there he moved to Hong Kong, worked in Pakistan and Indonesia.
Working in the Asian market played a big role in his development as a professional, taught him to take a different point of view, it came to an understanding that not for everyone some things seem as obvious as for you. For example, he took part in a large-scale advertising project that was directed against children's smoking. He was active in Asian countries on MTV.
Jobs in Indonesia
Peter Lidov especially remembered his work in Indonesia. He himself says that this is a country that has all the necessary resources for a full life and development profitable business. In addition, there is a pleasant climate and sociable people.
He faced a difficult task - to establish the work of a large local company with more than a century of history, which was to be reorganized and merged. At the same time, it was necessary to take into account local specifics and traditions. This work turned out to be especially unique, because it was necessary to rebuild the entire psychology of the employees who poured into international group while maintaining a favorable internal climate.
Peter Lidov himself, whose biography is closely connected with work in the field of mass communications, admits that he has gained a wealth of experience. After all, I had to work hard with colleagues from the ten most various countries with rich professional and life experience.
Here he realized the peculiarities of Asian business. Unlike European entrepreneurs, in Asia great importance is given not only to achieving the goal, but also to the ways in which they come to it. AT Russian conditions Lidov is trying to apply the middle path, which takes into account the traditions of both European and Asian business practices.
Lidov Petr Alekseevich himself admits that he always sets himself only the most ambitious goals, which he declares at the initial stage.
In "Megaphone"
In the company "Megafon" the hero of our article accepted CEO Sergei Vladimirovich Soldatenkov. Petr Alekseevich Lidov himself, whose biography has been associated with this brand for several years, admits that the leader bribed him at the first meeting. This is the warmth with which he was received, and the enthusiasm with which Soldatenkov spoke about the projects and the specific employees who implement them.
Lidov as a PR director takes care of the image of the company in the public mind.
Topics
At the same time, Lidov actively shares the knowledge and experience accumulated during this time. He conducts master classes, is a member of the jury of several competitions of professional skills.
The topics of his master classes are devoted, for example, to the peculiarities of doing business in Asia, training managers to communicate with the media, the ability to answer the most uncomfortable questions, the secrets that help to attract and interest the media, the correct building of communication within the company itself, corporate reputation and marketing.
The speeches are very popular, as they are built on personal experience gained during the implementation of major international projects. In addition, Lidov himself is a wonderful storyteller.
Personal life
As Peter Lidov noted, his personal life was not as successful as his career. He for a long time could not find a faithful companion who would become his wife.
Although at one time rumors about his romance with the popular actress Alena Khmelnitskaya were actively circulated in the media. At that time, she had just parted ways with her official husband, director Tigran Keosayan. But as a result, this information was refuted by well-informed sources.
The reason for the appearance of such a version was a joint visit by young people to the premiere of the musical "The Phantom of the Opera". Lidov and Khmelnitskaya behaved very relaxed, fooling around on camera, and Peter showered his companion with compliments. When rumors about their connection reached the mother of a famous businessman, she demanded an explanation from her son. He admitted that they are just friends, there is no closeness between them, and he is not yet ready for marriage at all, since there is simply no time left to build relationships.
Peter Lidov, a biography whose personal life is under close scrutiny, nevertheless found an official wife. But he prefers not to advertise private relationships. It is only known that they had a daughter, the PR director of MegaFon is silent about other details.
Scandal over careless tweet
Lidov was in the center of public attention in the summer of 2017. After the mass protests of opponents of corruption, which were organized by supporters of Alexei Navalny on Russia Day on June 12, Lidov spoke very harshly about their participants. It is known that many schoolchildren took part in the rallies, whom the PR director of MegaFon called "underage degenerates."
These words caused indignation of the Internet community, which began to demand an apology, both from the company itself and from Lidov.
A few days later, he issued an official apology, explaining the harsh words by the fact that at that time he was walking along Tverskaya with his daughter, he just witnessed a protest action that interfered with ordinary vacationers and spoiled the mood for many. Later it became known that he would leave the company. He went on vacation, from which he never returned to his job.
