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Renat Agzamov is a unique pastry chef who has created many multi-tiered cakes of simply huge sizes. Each of his cakes is a true work of art, a masterpiece! He is a champion Russian Federation in confectionery, expert in many cooking shows, head of big company in the confectionery industry. And today you can invite Renat Agzamov with a culinary show. It will be a unique event for you and your guests. He is an incredible pastry chef - he is even called the king of cakes! All known representatives Russian show tend to order his cakes for their holidays - because they are simply culinary masterpieces!
Biography of Renat Agzamov
According to the official website of the agent Renat Agzamov, he was born in Kyiv in 1981. Soon his whole family moved to Sochi, where they lived until Renat moved to Moscow in 2002.
From childhood, he showed an interest in cooking - his dad was a chef in the dining car. Renat cooked his first dish when he was seven years old. At the age of ten, he already baked bread easily. And instead of toys, I bought myself a mixer. From the age of twelve, during the summer holidays, the young man helped in the kitchens of restaurants. And for everyone it was not a surprise that he entered the culinary school to study. But due to the illness of his father, Renat Agzamov was forced to return to Sochi, where, in order to earn money, he began to earn money as a confectioner. And after the army, he continued to do what he loved. And together with his brother, they set off to conquer the capital. And if you decide to invite Renat Agzamov to your event, he will tell you about how his career began.
Professional career
Arriving in Moscow, Renat Agzamov worked in different places, which gave him the opportunity to learn different types dishes. And having gained sufficient culinary experience, he was able to win the competition for the position of chef at the Nostalgie restaurant, where he managed to experiment with different combinations of dishes.
Then he was invited to work in a network of large confectioneries. And he, as a leader, had to master a direction that was quite new for himself. And soon Renat decided that he was ready to create his own business. He developed a series of original cakes for Fili Baker, and then this giant of the industry began to produce Pancho Rustic under the guidance of a talented confectioner. This cake was a huge success.
A special direction to which Renat Agzamov devotes great attention is the creation of wedding cakes. He himself comes up with their recipe, design. And wedding cakes bring the greatest amount of profit to the enterprise. But the famous confectioner does not stop there. He is constantly developing and improving his skills. So, he constantly undergoes internships in France, Switzerland, Italy. And today the confectioner himself conducted training seminars. And you have the opportunity to order Renat Agzamov's culinary show in our agency!
Organization of an event with Renat Agzamov
We are the Big City agency, and since 2008 we have been working in the field of organizing events. Today we are ready to offer you a large selection of artists, presenters, actors who can take part in your event. And, of course, you can order Renat Agzamov for a corporate party, for a wedding, with his confectionery masterpieces. Master classes from this pastry chef are especially popular. And he shares his knowledge and vast experience with great pleasure. In addition, Renat Agzamov is an incredibly positive person, so communication with him always takes place in the wake of a great mood and great humor.
The company of Renat Agzamov, known as a confectioner for the stars, plans to produce cakes for 500 rubles. with cartoon characters. In an interview with DK.ru, the famous confectioner told how he shares art and why he makes cakes using the technology of tin soldiers and why he will go to the Cannes Film Festival.
flying cakes
Our segment is very dependent on the age of our oligarchs' children. If rich people have children, then there will be orders for such cakes. For me, there is no concept of "cake", for me there is a concept - a project. Like a big wedding. Customers want a life-sized cake on horseback in Dubai. I need to think over its load, the center of gravity, I need these plasticine horses to be molded by sculptors.
From the moment the customer said that he had an idea to its implementation, it can take up to three years. Every cake I have is made by 200 people, regardless of whether it is a huge cake or a small one.
I do not understand how the dynamics in the segment are moving. At the beginning of the year, we had a powerful increase - by 300% compared to last year. And in August there were almost three times fewer orders. Considering that August and September are the most breakthrough months for weddings. On what it depends, it is difficult to say.
Now we can realize any ideas of the customer. Though a life-size airplane cake. I can do anything. If you want him to fly, he will fly. I make cakes of four tons, with monitors, ventilation inside. The only question is the budget - are you willing to pay for it.
A kilogram of cake costs 2,000 rubles. This is the average market price in Moscow. Plus decorations, which are paid separately. For example, chocolate flowers for decorations can cost 3 thousand rubles, or they can cost ten times more than the price of the cake itself, if the customer, for example, wants to decorate the cake with his own figure. The most expensive among orders in our assortment are wedding cakes. And the most numerous are cakes for children.
In the near future, my company Fili Baker and I will launch a new, more mass-produced product. I have contracts with four global cartoon and animation brands, with which we are launching a joint production. This will be serial production, cakes, which will be distributed throughout the country. And they will be publicly available - they will be sold in stores for 400-500 rubles, and they will be decorated with famous characters.
Subscribers - customers
When Instagram first appeared, I just signed up to use it for personal purposes. It seems that the first of my star clients who thanked me on Instagram was Ksenia Borodina ( TV presenter - DK.ru). At that time I had only 300 subscribers, and then 4 thousand were added at once (now Renat Agzamov has 1.2 million subscribers - DK.ru). I was just blown away. How is this possible? And then other stars started thanking me on social media.
And everyone started talking to each other about it. And so, in a chain reaction, information about my cakes began to spread.
Your own teacher
I am often asked how I learned this? If I could learn this, it means that at least a couple of dozen enterprises still exist where they do exactly the same thing. This means that it can be taught to others. And then where are all these people, where are these technologies?
In making cakes, I use the technology that I brought from Latvia. It is used to make tin soldiers. This technology, except for me, was not used in food production by anyone. I have a lot of projects that we in the company made the first in the world. Now I take it easy, but before I was proud.
Everything I have ever done, I came up with myself. No one taught me, I mastered everything on my own. I started cooking at the age of seven. At first I cooked at home, from the age of 12 I already worked in food production, where I helped my brother, who practiced in food production. In our family, not only me, but also my older brother began to work in the food industry. He studied at the culinary school, and since I was at home alone, I went to him and helped. And they gave me to sort out a nut, cut a biscuit.
Our culinary education is the wish of our father, who wanted us to be dedicated to this profession. He said: no matter what happens in life, the cook will definitely not remain hungry. At a minimum, you can definitely feed your family, he said. My brother became a cook, I became a confectioner.
My specialty is a pastry chef of the fifth category. I graduated from college with honors. I began to stand out right away, even in my first year, because I immediately mastered the training program for five years in advance, independently studied everything from books. And the teacher told my mother: "he will become not just a pastry chef, he will become an outstanding pastry chef." I started working during my studies. My first real job was Sokol in Sochi, where I came as a confectioner at the age of 19. After 3-4 months, I was appointed as a foreman, although I had no work experience.
I have always had a strong character, which allowed me to become a leader in teams. At the age of 19, I led a team of professionals whose children were my age.
Business - separately, creativity - separately
In 2005, when I was 24 years old, I joined Fili Baker, and now I am its leader. There is a very clear division in me - Renat Agzamov as a creator and confectioner and Renat Agzamov as the head of the company.
These are two different personalities, and sometimes they argue among themselves. Because I, as a confectioner, have dreams, fantasies. When I am a leader, I work on a dry basis: this is clear management, numbers, finances, and other business-related issues.
This is a part of the work that is not at all related to creativity, but I also do this very creatively, not quite by classical methods. My creative thinking also helps a lot in managing the company.
Never let go of a customer
I set the task for managers so that not a single customer leaves us. If at least one client left, I arrange such a “debriefing” that it will not seem enough to anyone. I never let my clients go.
I must do everything so that the person who came to me stays. Where necessary, I move in price, in other matters.
Each customer sees my crazy desire to create something for him. They do not consider me a simple manager or businessman. They all see how I “burn” with this, how I live with this. I can call the customer at night and say - let's do this, but let's do this. Clients know that if I took it, then they will “hang themselves” from me.
And we haven't let anyone down yet. Neither in terms of delivery, nor in terms of effectiveness. If the organizers don't provide me with everything I need, I blow my brains out to the customers. I make them sign 3,000 documents: height, width of doorways, what kind of electricity. I do not want "surprises" when we make a huge cake, but he does not enter the hall.
Sometimes it is impossible to bring it into the room. The hall is huge, the ceilings are high, and from the street the door is 70 cm wide. To prevent this from happening, I make them sign a bunch of documents.
American system
I enjoy the way Americans make films. Whatever the star, they have such penalties for violations that everyone behaves according to the rules. No one can afford to stay in the toilet for 3 minutes longer. Breaks are prohibited.
I use the American system of government. I'm not a tough leader, but I love order and discipline. Nobody is late for me. Our working day starts at 8 am, and at 7:30 everything is already in place. In ten years, no one has been late for work. Except when there are huge traffic jams in Moscow. Then even I might be late.
I don't tolerate negligence. Everyone must be responsible. But I don't blame anyone. If a person does not succeed, I do not blame him, I blame myself. This means that I am a bad leader. This means that he failed to discern in him that talent that could be useful to the company. I took him to work, then this is my degree of responsibility. I try to develop responsibility and attentiveness in people as much as possible.
Interviewed by Karina Karimova
Renat Agzamov - pastry chef, creator of unique multi-tiered cakes of impressive size, champion of the Russian Federation in confectionery, member of the board of the National Guild of Chefs, head of the confectionery production of the Fili Baker company, expert in the Tiliteletesto culinary shows on Pervoi and Confectioner on channel "Friday!", Former boxer.Among the clients of the "king of cakes", as he was repeatedly called in the media, are the President of Kazakhstan Nursultan Nazarbayev, singer Philip Kirkorov, showman Alexander Revva, daughter of the President of Chechnya Aishat Kadyrova, producer Yana Rudkovskaya, TV presenter Ksenia Borodina and others famous people, as well as corporate clients, including Gazprom, Aeroflot and Lukoil.
Childhood
The future creator of masterpiece cakes was born on April 13, 1981 in Kyiv. Their family soon moved to Sochi, where he lived until moving to Moscow in 2002. By nationality, Renat is a Tatar. He has a 4-year-old brother Timur.The head of the family was the head chef of the dining car, and both sons early years showed interest in cooking. The grandchildren's passion was supported by their grandmother, who became the main adviser and inspirer of their gastronomic experiments.
Renat baked his first culinary product on his own at the age of 7. It was a cake, a capricious and rather difficult product to prepare. At the age of 10, he already knew how to bake bread. In the same period, the boy bought his first mixer, saving money in a piggy bank.
From the age of 12, during the summer holidays, he went to the kitchens of the city's restaurants and helped beat eggs, sort out nuts, and perform other assignments in order to learn culinary tricks by watching the work of masters.
Labor activity
At the age of 15, following Timur, he went to Krasnodar and entered a culinary school. At the same time, they were engaged in boxing at the CSKA Olympic Training Center. Soon the brothers had to return to Sochi because of serious condition father had a stroke. To support the family and help their father cope with the disease, they went to work: Timur as a cook, and he as a confectioner. 
In the period 1999-2001. Renat served in the army. After demobilization, he continued to do what he loved. In 2002, the young man became the winner of the local confectioners' championship, and realized that he had reached the ceiling in Sochi. Dreaming of developing professionally and earning more, he decided to move to Moscow.
In the same year, the Agzamov brothers went to the capital. At first, everything was terrible for them - no money, no friends, no housing. They even had to spend the night at the Kursk railway station. But over time, their lives improved. At first, Renat found work in a cafe-confectionery in Kitai-Gorod. Then, in six months, he changed 7 more jobs in order to study the features and details of cooking various types of dishes.
Confectioner Renat Agzamov makes a cake
Having gained sufficient experience, the purposeful Sochi resident managed to win a casting for the post of pastry chef at the popular Nostalgie restaurant, where only the French had previously worked. In this position, he experimented a lot with the combination of ingredients in dishes, creating truly unexpected options for desserts: sweets with garlic or beer, ice cream with wasabi.
In 2005, he received an invitation to work in the Legato confectionery chain, famous for its wide range of exclusive chocolates. He had then, as a leader, to master not only new recipes and production technologies, but also learn how to make technological and economic calculations. As Renat later noted, at that time he bought himself the first laptop in his life.
Then, together with two partners, he created the Creative Catering enterprise, specializing in organizing off-site banquets, receptions, barbecues and other types of catering services. The project turned out to be successful, paid off in 3 months, but due to disagreements between the founders, it soon fell apart.
After that, Agzamov decided that he was ready to create his own business. During this period, he was invited to Tatarstan to help organize a chain of coffee shops "Chocolate", owned by the daughter of the head of "Tatarstan-Bank". At the end of the work, he shared his plans with the girl's father, who gave him wise advice - instead of establishing his own small and uncompetitive production, find a large and strong company that would agree to cooperate with him.
As a result, upon his return to Moscow, he managed to interest the leadership of the industry giant Fili Baker with the developed series of original cakes and his other ideas. In 2006, the Fili Baker Premium factory was created, where, under the guidance of a talented culinary specialist, they first began producing the Rustic Pancho cake, which was a huge success, and later - exclusive desserts of his authorship.
Renat Agzamov and his Pancho cake
The largest share of the company's profits (more than 90 percent) came from orders for wedding cakes, the recipe for which he came up with himself. In terms of the number of products produced, children's cakes were in the lead. The growth in popularity of Renat's creations had big influence posting on the Internet by TV presenter Ksenia Borodina a photo of the ordered cake along with words of gratitude. A couple of days after that, the number of Agzamov's followers on Instagram, where you can see his work, increased 5 times.
By 2017, Fili Baker Premium has gained wide popularity not only at home, but also abroad. She realized international projects in Japan, France, Italy, America, UAE. Renat delighted customers with cakes in the form of palaces, dinosaurs, fountains and even flying art objects.
In order to improve knowledge and skills star pastry chef» completed internships in Turkey, Switzerland, Italy, France. He himself conducted training seminars, tournaments, organized exhibitions, participated in the shows "Tiletetesto" and "Confectioner".
Renat Agzamov's personal life
The cook is married. His wife's name is Valeria. She is his ideological inspirer, in her honor Renat created one of his most skillful works - a fountain where glaze flowed instead of water. He worked on this perfection for more than a year. 
The couple is raising a son, who was named after his brother Timur. My wife and son are adherents of a healthy diet. According to the confectioner, the boy will eat, for example, celery with more pleasure than a piece of cake.
Renat considers himself happy man because his hobby is his job. He also enjoys photography and videography.
Renat Agzamov now
The master of confectionery art has reached such a level that he himself is engaged only in the implementation of private orders, the development of recipes and quality control.Incredible cakes Renata Agzamova
He leaves no hope of winning the World Culinary Championships, as well as entering the Forbes magazine ranking of the richest people on the planet.
In 2018, he shocked the public with the beauty of his next masterpiece, made for a wedding that took place in the Kazakh city of Shymkent. Its weight reached 1.5 thousand kg, diameter - three, and height - four meters. According to media reports, the cost of this culinary miracle was 179 thousand dollars.
In February, he held a casting in Yakutia to participate in the new season of the Confectioner project on the Friday!
Renat Agzamov (on Instagram - renat_agzamov) was born in Sochi in 1981, on April 13. Known for the program "Confectioner" on the TV channel Pyatnitsa. The attitude of the audience towards him is complex, because, despite his professionalism and talent in the confectionery business, he impresses with his severe aggressive character and extremely tough attitude towards those who came to study with him. Let's see what Renat Agzamov is on Instagram?
He, too, has come a long way. For the first time he came to Moscow at the age of 15: he studied at the culinary school, lived in the barracks and boxed at the CSKA Olympic Training Center. And in 1999 he was officially drafted into the army, and this was not a problem at all, because he already belonged there. However, some time later, his father was paralyzed after a stroke, and young man I had to return home and provide for my family. Renat got a job in a confectionery shop, where he already began to attract the attention of customers with his creations. And no wonder: he baked his first cupcake at the age of 7, since then he has been constantly baking something. In 2002, he won the confectioners' championship and decided that in Sochi he had reached the ceiling, it was time to move on.
With his brother-cook Arzamov again went to Moscow. At first, they were haunted by failures, which were mainly related to finding an apartment, but gradually everything settled down. First, he got a job in a cafe on Kitay-Gorod and changed 7 jobs in the first six months, simply because he wanted to constantly learn something new. For the first time, he stayed for 2 and a half years at the Nostalzhi restaurant, where he began to make the most unusual desserts in Russia. He then moved to Legato, where he managed a network of businesses. After working there for a while, he wanted to start his own business, but realized that he could not stand the competition, and then he began to call large enterprises that produce cakes, and ended up in Philly Baker. He is now the face of Philly Baker Premium.
Until recently, Renat Agzamov did not try to promote himself and did not believe in the power of social networks like Instagram, he hoped for word of mouth, so fame came to him unexpectedly, after Olga Buzova told everyone about him. The first thing you notice on Renat Agzamov's Instagram is his cakes. He bakes and decorates confectionery for celebrities, and some of them are simply amazing with their idea. For example, Renat posted on Instagram a cake for Galustyan, which is made in the shape of ... Galustyan himself in a panda costume. And this is not the most amazing creation. And recently, Renat posted on Instagram a photo of a 4-ton cake created in a video of the Zwinger Palace with a monitor inside to show the bride and groom, and with a ventilation system to cool it, because the electronics heat up. Surely, Elena Letuchaya would approve of such an approach!)
Despite the image of Renat Agzamov in the program, on Instagram the confectioner appears as a gentle person: among the latest posts, for example, there is a video with his and his little son’s appeal to Lera (wife and mother, respectively), and in the comments to him the man writes that the family is for him is the most important thing in life. He loves his wife Lera very much, whose photo also sometimes appears on Renat Agzamov's Instagram. The official Instagram of confectioner Renat Agzamov generally amazes subscribers, first of all, with his works, and, judging by the signature on the Instagram page, he loves his work.
Many people associate the name Renat Agzamov with cakes, which turn into real works of art in his hands. For him, the word "cake" is not a delicious dessert, but an interesting and exciting project. Adult customers ask to decorate it with pianos, palaces, fountains and even skulls, but children want to see figurines of their favorite cartoon characters on the delicacy. Now Renat not only does what he loves, but also conducts seminars and leads television projects that have high ratings. The 36-year-old confectioner has achieved a lot in his career, but he is not going to stop there and is constantly improving. Agzamov is no less satisfied with his personal life, since his wife and son are her main incentives.
Renat was born in 1981 in Sochi. His parents, Tatars by nationality, also raised their older brother Timur. Even in childhood, he had an interest in cooking. First, the boy, along with his brother, helped his father cut vegetables and cook pilaf, and then he began to come up with different dishes, independently mastering all the culinary wisdom. From the age of seven, Renat cooked for his family, and from the age of twelve he already helped his brother, who studied at a culinary school and at that time had an internship in food production. Also, the young man was actively engaged in boxing, but the love of the art of cooking supplanted the sport. The father and mother were glad that the sons sought to get a culinary education, as they considered this profession very necessary.
After successfully graduating from college, Agzamov received a diploma in the specialty - a pastry chef of the 5th category. Even in the years of study, teachers noted a talented student and prophesied a bright future for him. He began his career at the age of 19, getting a job in a Sochi restaurant. Soon the young man led a team of cooks who were much older than him in age. Five years later, he began working at Fili Baker, and is now its leader. Renat often had to make birthday cakes, first for relatives and friends, and then orders from other people began to arrive. Soon the confectioner had to take on assistants who were engaged in the creation of cakes. In the spring of 2017, he became a TV presenter, appearing in the Confectioner show on the Friday! TV channel. Also, the owner of the title of champion of Russia in confectionery art became a co-host in the culinary show "TiliTeleTesto", in which there is a competition between amateur bakers.
Agzamov not only shares his skills, but also willingly talks about his personal life. Lera's wife is his beloved woman and muse, inspiring the star chef to new ideas. He named his beloved best job- Fountain of chocolate and icing. The son Timur is growing up in the family, whom his mother taught to healthy eating. The boy does not yet share the interests of his father, but Renat hopes that, having become older, his son will continue his work. Of all the sweets, the TV presenter loves Belarusian condensed milk, and he can eat a whole can in one sitting. When Agzamov manages to visit Italy, he heartily gorges on delicious ice cream.
In the photo Renat Agzamov with his family: wife Leroy and son Timur
The wife strictly monitors what he eats, but sometimes the cook manages and, in secret from her, can quickly absorb favorite treat. Due to a busy work schedule, he rarely manages to stay with his family. Also, Renat cannot find time to work out barefoot, but when his son grows up, the TV presenter will definitely enroll him in the sports section, where he will probably go with the boy.
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The material was prepared by the editors of the site site
Published on 05/27/2017
