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By leaving data on the site, you agree to the Privacy and Information Protection Policy.

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BASIC CONCEPTS

Site - the site of the Balcony of Moscow company, located on the Internet at the address: The Site Administration is located at the address: 115230, Moscow, Vernadsky Avenue, 93

User - a legal or natural person who has posted his personal information using the Feedback Form on the pages of the site with the subsequent transfer of data to the Site Administration.

Feedback form - a special form where the User places his personal information in order to transfer data to the Site Administration.

GENERAL PROVISIONS

This Privacy Policy is an official standard document of the Site Administration and determines the procedure for processing and protecting information about legal entities and individuals using the Feedback Form on the Site.

The purpose of this Privacy Policy is to ensure the protection of information about the User, incl. his personal data from unauthorized access and disclosure to third parties.

Relations related to the collection, storage, distribution and protection of information about users are governed by this Privacy Policy and the current legislation of the Russian Federation.

The current version of the Privacy Policy is a public document and is available to all Internet Users upon transition

The Site Administration reserves the right to make additions and changes to the Privacy Policy without additional notice. Innovations come into effect from the moment of publication.

When making changes and additions to the Privacy Policy, the Site Administration notifies the Users by posting a new version of the Privacy Policy on the Site

When a new version of the Privacy Policy is posted, the previous one is stored in the archive of the Site Administration.

By using the Feedback Form, the User expresses his unconditional consent to the terms of the Privacy Policy.

To interact with the site administration, the user enters his personal information in the appropriate columns of the proposed forms.

PURPOSES AND CONDITIONS OF PERSONAL DATA PROCESSING

The User's personal data, such as: last name, first name, patronymic, e-mail, phone number and other information, are transferred by the User to the Site Administration with his consent.

The transfer of personal data to the Site Administration through the Feedback Form means the User's consent to the voluntary transfer of his personal data. After sending his data, the User receives a notification about their successful sending.

The Site Administration processes the information received, incl. personal data, such as: last name, first name, patronymic, e-mail, phone number, etc., as well as other information according to the forms on the site in order to fulfill obligations to the Site User.

The processing of personal data is carried out on the basis of the principles:

• legality of the purposes and methods of processing personal data;
• compliance with the conditions for processing personal data for the purposes determined when collecting personal data;
• the inadmissibility of combining databases created for mutually incompatible purposes containing personal data of users.

The Site Administration processes the User's personal data with his voluntary consent in order to provide services / sell goods offered on the Site.

STORAGE AND USE OF PERSONAL DATA

The Site Administration uses the User's personal information to be able to interact with him and improve the quality of the services provided. Part of the personal information may be provided to a bank or payment system, if the provision of this information is due to the procedure for transferring funds to the payment system, the services of which the User wishes to use. The Site Administration makes every effort to preserve the personal data of Users.

Personal information may be disclosed in cases provided for by the legislation of the Russian Federation, or when the site administration deems it necessary to take such actions in order to comply with legal procedures, judgments or the process necessary for the User to work with the site. In other cases, under no circumstances, the information that the User transmits to the Site Administration will not be disclosed to third parties. The User's personal data is stored exclusively on electronic media and is used strictly for the purpose specified in clause 3 of this Privacy Policy.

TRANSFER OF PERSONAL DATA

The User's personal data is not transferred to any third parties, except as expressly provided for in this Privacy Policy.

The provision of the User's personal data at the request of state bodies, local authorities is carried out in the manner prescribed by the laws of the Russian Federation.

RETENTION TERMS AND DESTRUCTION OF PERSONAL DATA

The User's personal data is stored on electronic media until the site administration deems further storage inappropriate.

The User's personal data is destroyed at the written request of the user himself or at the initiative of the Site Administrator without explanation by deleting information from electronic media by the Site Administration.

RIGHTS AND OBLIGATIONS OF USERS

Users have the right, on the basis of a written request, to receive information from the Site Administration regarding the processing of their personal data.

MEASURES TO PROTECT USER INFORMATION

The Site Administrator takes a set of organizational and technical measures in order to ensure the protection of the User's personal data from unauthorized or accidental access to them by third parties, destruction, modification, copying, distribution, as well as from other illegal actions.

INQUIRIES FROM USERS

The user has the right to send the Site Administration his requests regarding the use of his personal data, provided for in clause 3 of this Privacy Policy in writing to the address specified in clause 1.

The request sent by the User must contain the following information: for an individual: - number of the main identity document of the User or his representative; - information about the date of issue of the specified document and the authority that issued it; – date of registration through the Feedback Form; – request text in free form; – signature of the User or his representative. for legal entity: – request in free form on letterhead; – date of registration through the Feedback Form; - the request must be signed by an authorized person with documents confirming the authority of the person attached.

The Site Administration undertakes to consider and send a response to the User's request within 30 days from the date of receipt of the request.

All correspondence received by the Administration from the User (applications in written/electronic form) refers to information of limited access and is not subject to disclosure without the written consent of the User. Personal data and other information about the Users who sent their requests cannot be used otherwise than to respond to the topic of the received request.

The site may contain links with direct links to other sites. The Site Administration is not responsible for the information, quality and security policy of these sites. This privacy statement applies only to information posted directly on the site.

Seaweed in the near future, apparently, will become a common material for the manufacture of various packaging. This spring new material"agar plastic", developed by the Japanese company AMAM, has won the annual Lexus Design Award 2016, held in Milan. It is developed from environmentally friendly clean plastic made from seaweed. Experiments have shown that "agar plastic" can be both soft and hard. Thanks to these features, the new material will be able to replace both foam and bubble wrap. The packaging decomposes naturally, acting as a fertilizer for the soil along the way.

By the way, in Iceland there has already been an attempt to develop self-decomposing bottles from algae, the material for which was red algae. As long as there is liquid in such a bottle, it retains its shape. Left without water, the bottle dries up, deforms and decomposes without environmental damage. True, at the DesignMarch Icelandic design festival, at which the novelty was presented, its author admitted that the water in such a bottle still has some aftertaste.

Along with eco-friendly packaging, humanity is trying to invent more and more technological packaging. American startup Kuvée has developed an electronic wine bottle that allows you to protect an alcoholic drink from the harmful effects of oxygen and sunlight, preserving the properties of the wine for a month after opening. The "smart" bottle is equipped with a touch screen and a Wi-Fi module, and the wine is stored in a sealed aluminum container with a volume of 0.75 liters. The display shows the rest of the wine in a disposable container, the brand of the drink, the grape varieties from which it is made, and even recommendations for snacks. Thanks to wireless communication, you can replenish your wine stock directly from the screen on the bottle by placing an order for the delivery of a new batch.

PepsiCo designed the Mix It Up interactive space as part of Milan Design Week, and also introduced a series of aluminum bottles called The Prestige Bottles. Pepsi Max, Pepsi and Pepsi Diet drinks received their individual color and abstract pattern. The minimalistic design created by Karim Rashid was presented on a futuristic runway. The company recently introduced a new dumbbell-shaped packaging for Pepsi Light. A package of several of these bottles is a dumbbell rack.

Unlike smart packaging, interactivity has already become a powerful competitive advantage. An agency from Yerevan has designed simple but dynamic juice cups: the fruits on the label seem to be drunk. The same technology is used on ordinary mugs. For example, the temperature of a drink can be understood through the northern lights.

British design studio P4CK has designed a cup holder. The holder for four glasses is made from one piece of cardboard without the use of glue. By dividing the workpiece in half, you can get two holders with two glasses each.

An unusual solution for egg packaging was presented by Turkish students: a triangular tube with a pull-out system, which adds aesthetics to the packaging and ensures safe storage and easy pickup.

But for fertilizers from Croatia, compact packaging was developed. Firstly, the manufacturer reduced the weight of the fertilizer package to 4 kg, focusing on urban gardeners. And so that the boxes that hold the bags of fertilizer take up less selling space, a special system has been developed so that the boxes can be stacked inside each other.

Bicycle packaging is not often pleased with design solutions. But for each model of Shulz folding bikes, branded cardboard packaging with individual design was developed. The design of each box was created on the basis of drawings made by the famous St. Petersburg artist Alisa Yufa for a series of postcards, and was timed to coincide with the entry of the Russian brand to the European market.

The Domino's Pizza pizzeria chain has radically changed the packaging design of its pizza. The traditional box has been replaced with red and blue packaging, which together make up the brand logo. New design was developed by the JKR agency, which in the course of a study found that consumers most often order on a special offer, that is, "two pizzas for the price of one." As a result, it was decided to transform the brand logo into the packaging itself, from which, moreover, all unnecessary information was removed.

But in Moscow, Domino's Pizza presented pizza packaging as part of the Ptitseriya project, which easily turns into a bird feeder.

A new trend of modern entrepreneurship today has become - social and environmental activities, in which business decides important questions for the improvement and development of cities, the search for alternative solutions in the field of energy and resource use. Here are some interesting foreign and domestic projects that help us look at business from a completely different angle.

Micromidas - biodegradable plastic

On the this moment Only about 10% of plastic is recycled in the world. The most conscientious try to sort and, if possible, use plastic products as little as possible. Savvy entrepreneurs find more progressive solutions.


Micromidas is a California company that has invented an alternative to conventional plastic - their plastic is made from inexpensive and recyclable materials (used paper, agricultural residues and wood), and therefore decomposes much faster than usual. John Bissell, co-founder of Micromidas, was named to the Forbes 30 Under 30 list last year as the world's brightest entrepreneurial talent.

In addition, Micromidas invented a formula for using bacteria to turn waste from Wastewater into high-grade plastic, which completely decomposes throughout the year. Thus, Micromidas immediately solve 2 problems:
1. Prevent pollution of the planet
2. Help clean sewage water by transforming human waste and turning it into material useful to mankind.

In addition, the technology they use is much cheaper: the oil from which ordinary plastic is made needs to be pumped, and this is a rather costly process in financial and resource terms. At the same time, sewage waste is a more accessible material.