The Walt Disney Company operates in 172 countries. In Russia, the company is based in Moscow and occupies three offices: the main one is located in Lotte Plaza, the Disney Channel office is located in Varshavka, the rental office Walt Disney Studios Sony Pictures Releasing - on Taganka. Regional representatives work in the largest cities of Russia, including St. Petersburg, Yekaterinburg, Krasnodar and Novosibirsk. Also they are in Kazakhstan.

The company moved to the Lotte Plaza business center seven years ago. At that time, the office occupied only the 12th floor. And when the 11th floor was vacated in the building the year before last, the company expanded the office area by another 1,500 square meters. Now the two floors house the departments of media distribution and interactive projects, dubbing, retail sales, television and film production, marketing, finance and strategy, legal, administrative and IT departments, as well as the human resources department. The entire top management of the company, including the general director Marina Zhigalova-Ozkan, also works here.

The Walt Disney Company

Entertainment industry

Foundation date: 1923

Number of employees in the head office: 200 people

Office area: 3 thousand sq. m

Recruitment

Getting a job at Disney, the applicant may not be afraid tricky questions- when applying for a job, they are not asked, but are more interested in personal qualities and previous work experience. Although sometimes an HR specialist may ask about your favorite Disney character or find out why you chose this particular company. Often, in order to check the competence of the applicant, he is offered to complete a test task. But main feature interviews HR-specialists call a detailed story about the company's business, which occupies a significant part of the interview. It is important for them to convey that Disney is not only animation, so that future employees, when they come to work, understand how the company lives.

The process of adaptation of new employees is quite long - about a year. During this time, the specialist immerses himself in his field and learns about the features of the company as a whole.

Each newcomer, regardless of position, is given a list of representatives of all departments with whom they need to make an acquaintance meeting. So a person immediately gets a more complete picture of the company and an understanding of who to contact if questions arise in the process of work. After the meeting, instead of a tick next to the name of a colleague, you need to paint over Mickey Mouse.

On the first day of the employee’s work, the HR specialist sends a photo of the newcomer and information about him to all departments: his short biography and a description of new responsibilities, and also starts his profile in the corporate local network Intranet.

Work organization

Basically, employees appear in the office from 09:00 to 11:00. It all depends on the needs: if counterparties start their activities closer to lunch, then the employee does not have to come in the morning. Another feature is that the Russian office of Disney is part of a global team headquartered in Los Angeles. And because of the big difference at 11 o'clock, all video conferences and phone calls take place mainly in the evening from 20:00. The office is open 24 hours a day, and if someone wants to calmly sort out papers on the weekend, he can always do it. This does not always happen, but employees periodically use it if they didn’t have time to finish something or left earlier on one of the working days.

Behind the scenes, it is customary in the company to be always in touch, even on weekends or on vacation. Employees explain this by saying that they love their work and do not want to drop out of the work process even for a minute.

At the internal conference, which takes place at the end of the year, the company sums up the results. Representatives of each of the ten business areas tell what has been done and what results have been achieved. The event was originally conceived in a standard presentation format, but three years ago, the Department of Finance and Strategy filmed an informative and funny reporting video. Colleagues liked the idea so much that it became a tradition. Now all departments shoot creative videos for the conference, and their plot is always kept a big secret.

“There are no bad ideas,” they say in the company. Therefore, any considerations can always be voiced, even if they are not directly related to the activities of the employee. And for those who do not dare to discuss them with colleagues, there is a special box for suggestions and wishes. However, according to employees, it is often empty - there are few shy people at Disney.

Each team member can turn to a colleague from any Disney office around the world for help. To do this, just go to the electronic directory, where all the contacts of the company are stored. There is also an international corporate social network, but e-mail is still more popular. Often company-wide creative events take place in the office. brainstorming: one of the employees sends an email to everyone asking them to come up with, for example, a translation of the title for a book, and everyone shares their ideas.

If someone from Disney wanted to try his hand in another direction of the company's business, then he can always apply for a vacancy.

According to employees, the office has a creative and friendly atmosphere. There is no strict dress code, almost everyone communicates with each other on “you”. And recently, the company introduced a new initiative - lunch with CEO Marina Zhigalova-Ozkan, which takes place once a month. Anyone can take part, regardless of position or experience. All you have to do is sign up and wait your turn. In an informal setting, you can discuss your ideas or just chat.

Every Disney specialist watches the company's films and series and knows all the main characters of Disney, Marvel, and, more recently, the Star Wars movie saga. This is considered the rule good manners. The marketing department has a movie library and anyone can take the DVD home.

Every two years, Disney conducts a global internal employee engagement survey: each team member receives a link to an anonymous survey. The results are analyzed and, based on them, an action plan is drawn up to improve working conditions in the company.

Interior

The design of the office is inspired by Lewis Carroll's Alice in Wonderland and the Disney animated film of the same name. Fairy-tale theme was proposed by the architectural bureau UNK project, which was engaged in designing.

Walking along the twelfth floor, you can see images of Mickey Mouse and Minnie Mouse, Pluto, Goofy, Bambi and other heroes. The workspace of the eleventh floor resembles a labyrinth, in which a blue stripe on the floor helps the beginner not to get lost, it indicates the direction to the exit.

All walls in the office are transparent. The team is placed in an open space, broken down by department. You can chat with colleagues from other departments or talk on the phone in special booths, the soft walls of which block out sound. Employees who are tired of sitting at a desk can change the situation and move to sofas placed throughout the office.

The office has a Digital Zoo, a room equipped with several large screens and game consoles. In this room, the Media Distribution and Interactive Projects department tests Disney content. Anyone can play the console.

A large showroom with glass showcases is designed for meetings with potential or current licensees. Here they can see all licensed products of the company. The same room can easily be transformed into a cinema hall for thirty people, if you remove the tables and put chairs in their place.

Food in the office

You can dine in the "Tea" - this is how the company calls the kitchen, the interior of which is inspired by the scene of crazy tea drinking from the animated film about Alice.

Six varieties of coffee are always available in the kitchen and different types tea. Part of the cost of food in the company is compensated by payments along with the salary. Each employee is also given a special SilverPass that entitles them to free admission to Disneyland parks around the world with up to three guests.

Entertainment and recreation

Every morning, the reception staff check which of the colleagues has a birthday today and send out a letter with congratulations and a picture of the character, appearance or whose character may resemble the birthday boy or his occupation. For example, on the birthday of a corporate vehicle manager, congratulations, with a high degree of probability, will be illustrated by the characters of the animated film "Cars".

The company recalls how a couple of years ago the male part of the team congratulated the girls on March 8. The men recorded a song in the studio, each line of which was dedicated to one of their colleagues, and then shot a comic video for it.

Employees often meet after work. There is a club of lovers of photography, running, football, sailing. This year the employees participated in the Moscow marathon. You could recognize Disney athletes from the crowd by the image of Mickey Mouse on a T-shirt.

Distinguished employees are rewarded with tickets to Disney movie premieres, and sometimes the company arranges family special screenings on weekends. They take place in a cinema hall located in the office of a joint film distribution company.

Samples of products and toys that are sent to the office by licensees are distributed to employees or transferred to charitable foundations. On the New Year the company traditionally arranges a family event for employees with children, to which animators are invited and gifts are given.

Photo: Ivan Anisimov

Walt Disney, without a doubt, was a unique person. He skillfully combined the traits of a good storyteller and a good entrepreneur, competently balancing between his desires and real opportunities. Therefore, it is not surprising that the company he created continues to develop and flourish even today - after 90 years from the date of its foundation. you can read the related article. And this text tells about how it all began.

One of America's most experienced businessmen was born December 5, 1901 in Chicago to a poor Irish immigrant. He was the youngest of four children, but this did not save him from the need to earn his living from childhood - a boy with early years delivering newspapers, trading on trains, working on a farm and more. In his spare time, little Walt drew comics and made cartoon sketches, which he then sold.

As soon as the young man turned 16, he volunteered for the Red Cross organization. His goal was to help the soldiers of the First World War - Walt went to Europe, where for a year he worked as an ambulance driver. Upon returning to the United States, the young man enters the Art Institute of Chicago. During his training there, Walt Disney, who had previously planned to study acting, felt drawn to animation for the first time.

Together with his brother Roy in their uncle's garage, Walt organizes a cartoon studio, which is called Disney Brothers Cartoon Studio. A period of hard work begins, which was accompanied by both financial difficulties and a fierce struggle to uphold copyright for the products created by the brothers.

The first cartoon by the Disney brothers was Alice in Wonderland. It was different from all other animated pictures of that time. unusual idea- it was about ordinary person who got into the world of animation. The popularity of the film exceeded all expectations. The brothers received a good fee and changed the name of their company to a more concise one - the Walt Disney Company. It happened in 1923, the company acquired its own famous logo a little later. At first, it was a silhouette of the German castle Neuschwanstein, later - the French Chateau Dusset. At the bottom there is an inscription - "Walt Disney Pictures". It would be difficult to find a better logo for a company that produces films for children.
Multipliers meanwhile had to move on. Walt Disney understood that the main thing for them was to keep up with the times. In cinema, the era of sound films began, which meant the end of silent cartoons. The first animated character to speak from the screen was Mickey Mouse. He spoke, by the way, in the voice of Walt Disney himself. Over the next twenty years, the cartoonist personally voiced his favorite character, who soon became one of the symbols of America itself.

Following the first sound cartoon, cycles of such short films as "Funny Symphonies", "Dance of the Skeletons" and "Three Little Pigs" were released, which introduced the viewer to completely new characters - Pluto, Goofy and Donald Duck. In 1937, Walt Disney released the first animated feature film, Snow White and the Seven Dwarfs, and a little later, the first color cartoon called The Concert.
While working on the films, Walt Disney simultaneously served as director, producer and screenwriter. It is noteworthy that he took only those projects that seemed interesting to him. That is why one cartoon could be a huge success, and the next one turned out to be a complete failure. It was at the studio of the Disney brothers that bonuses were first introduced for animators - each of them received a reward for each idea proposed to the company's management. Later, this approach was adopted by other film studios, including Soyuzmultfilm.

In the early 50s, along with the success of Disney cartoons, the number of people who wanted to see the process of creating animated pictures with their own eyes grew. The animator, thinking that the film studio itself can be a very boring place for visitors, came to the conclusion - why not create an amusement park in which all the cartoon characters would come to life?
Thus, in 1954, Walt Disney, having set a new goal, buys 65 hectares of orange groves in New Orleans. Having pledged all his property, as well as resolving the issue of attracting investors, the entrepreneur creates an amusement park - Disneyland. The $17 million invested in the park during its construction more than paid off in just a few years, and five years after the opening of Disneyland, the income from it already exceeded the income from the company's film industry.

The whole world has already been talking about the amusement park and the Disney film studio, and who knows how much the fame of the Walt Disney Company would have increased if the great Walt Disney had not died in 1966. The chair of the head of the board passed to his brother Roy, who, unfortunately, did not outlive Walt by much.

After Roy's death in 1971, Disney fell on hard times. In the early 1980s, the audience for family films in the United States fell sharply, and with it, the company's revenues also declined. For several years, the Walt Disney Company was kept afloat only thanks to the income received from the amusement park. During this time, not a single popular film was released.

This situation lasted until 1984, when part of the company's shares were bought out by the Texas oil tycoons - the Bass family. The new owners, without hesitation, put new experienced managers at the helm of the company. They were Frank Wells, former vice chairman of Warner Brothers, and Michael Eisner and Jeffrey Katzenburg, formerly of Paramount. Thanks to their efforts, the Walt Disney Company began to gradually regain lost ground. The show "The Magical World of Disney" was created and its own cable channel was launched - Disney Channel. The following years were also marked by the release of such cartoons as The Little Mermaid, Beauty and the Beast, Aladdin and The Lion King.

Story companiesWaltDisneycompany(Walt Disney) began as a small animation studio founded by the Disney brothers - Walter and Roy Disney. This happened in the autumn of 1923.

Today, the Walt Disney Company is a conglomerate that does more than make and produce cartoons and family movies. Walt Disney has a large list of areas from the entertainment industry (Entertainment):

• a network of own theme parks (in the USA, France, China),
• water parks,
• television and radio broadcasting companies,
• own cable networks.

Despite the reputation of the companyWaltDisney, as a producer of cartoons and films as part of its own and acquired studios, the largest part of its net profit (more than 40%) at the end of 2015 was brought to it by cable television networks.

Start

The Disney Brothers Were Human different directions: Walt was creative, and Roy Oliver managed to make their joint venture financially stable.

October 16, 1923 brothers create in Hollywood own company Disney Brothers Cartoon Studio. The company later changed its name to The Walt Disney Studio and then to The Walt Disney Company. The last name remains with the company to this day.

First film

In early March 1924, the first Disney film was released - "Alice's Day at Sea". The character was based on the heroine of the story by Lewis Carroll - Alice. In total, Walt Disney drew 56 films featuring Alice.

New characters

Until 1927, the Walt Disney Company mainly made films about Alice. In 1927 Oswald the Rabbit gained popularity among viewers and critics.

Birth of Mickey Mouse

Famous mouse Mickey Mouse was created by the company's companion and senior cartoonist Ab Iwerks. It was first shown to the audience in 1928 in the film "Crazy Airplane". This movie was still silent (no sound).

Initially, the Disney mouse was called Mortimer, and only a little later he received the name Mickey Mouse.

Also in 1928, synchronized sound appeared in Walt Disney animated films. Several tapes Walt himself voiced Mickey Mouse.

Pluto, Goofy and Donald Duck

During the 10-year period of successful growth at Walt Disney, several more famous characters were born: funny dogs Pluto and Goofy, as well as Donald Duck duck in his vest.

• Pluto appeared before the audience in 1930.
• Goofy became famous in 1932.
• Donald Duck first appeared on screens in 1934 and is still one of the most famous Disney characters.

Snow White

It is believed that the fastest rate of growth in popularity of Walt Disney began after the release of his feature film. "Snow White and the Seven Dwarfs" Based on the fairy tale of the same name by the Brothers Grimm.

This film, released in December 1937, was liked not only by the public, but also by critics. Also, laudatory articles were written about him in all newspapers.

Pinocchio

The Walt Disney Company's second most successful feature film after Snow White "Pinocchio" published in 1940.

The composers of this picture were awarded the Oscar for best musical accompaniment.

Famous films of The Walt Disney company

In 1950, at the Berlin Festival, the painting "Cinderella" received the Golden Bear award. The prize was awarded for excellent technical skill.

In 1953, a new famous painting came out - "Peter Pan".

In 1955 - "The Lady and the Tramp".

In 1959 - "Sleeping Beauty".

In 1961 - "101 Dalmatians".

All these pictures have become classic in the history of not only The Walt Disney Company, but the entire cartoon world.

Youth films

Shortly before Walt Disney's death in 1966, Disney began filming youth films. These were pictures full of adventures. Among the most famous are: "Treasure Island", "Robin Hood", "Mary Poppins".

"Disneyland"

In the 1950s, the company decided to expand the scope of its activities. The first project appeared "Disneyland"— a theme amusement park, which was attended by the most famous characters of the company.

The first Disneyland park was opened in 1955 in Anaheim (near Los Angeles).

Today, the network of parks from Disney exists in different parts of our planet: America, Europe, China.

New stage in the company

After his brother's death, Roy Oliver Disney took over the company in 1966. During this period, it was decided to start conquering an adult audience. For this purpose, a new division was created - « touch stonepictures».

The first picture of this studio, released in 1984, was Splash.

In 1983, the company's first cable channel was launched - TheDisneyChannel.

Rental leaders

In 1988, Disney became the first box office leader among Hollywood studios. This happened thanks to the profits from the rental of films such as "Who Framed Roger Rabbit", " Good morning, Vietnam", and later: "Honey, I Shrunk the Kids", "Dick Tracy".

Miramax

Another division of Disney was the film company MiramaxFilms, bought in 1993 for $80 million. In 2010, management sold it for 600 million.

Big fees

In 2003, two films by The Walt Disney Company brought box office success. over $300 million: the film "Pirates of the Caribbean: The Curse of the Black Pearl" and the co-production film with Pixar - "Finding Nemo".

In 2006, the Pixar studio was bought by Disney completely with all the equipment. This purchase quickly paid off: during 2006-07, two cartoons were released that brought Disney big profits: Cars and Ratatouille.

Buying a Star Wars Creator

In 2012, creator of the famous Star Wars franchise Lucasfilm was bought by the company for $ 4 billion, along with the rights to continue filming this serial picture.

Triumph of Frozen

An animated film was released in autumn 2013 "Cold heart", which became a real sensation, becoming the highest-grossing animated film in the history of Disney, as well as the highest-grossing cartoon in the history of cinema, and only the second cartoon, the worldwide box office of which exceeded a billion dollars.

In 2014, the film "Frozen" received 2 Oscars for Best Animated Film and Best Original Song ("Let It Go"), 5 Annie Awards, premium "Golden Globe" for best animated film, and Saturn Award also for Best Animated Film.

What do Desperate Housewives, Wes Anderson's The Tenenbaums, and ESPN have in common? Surprisingly, they are all owned by The Walt Disney Company, the largest media conglomerate in the world. There are only six such media giants in the world - more Comcast, Time Warner, News Corp, Sony and Viacom - and the structure of their business is largely similar. Each of them has its own film studios, television channels, recording studios, publishing houses, shops and theme parks. The degree of concentration of media resources is further enhanced by the fact that all companies belonging to the Big Six also constantly interact with each other. Disney may make a film that will be distributed by Comcast, with the rights to some of the characters in the film owned by Time Warner.

It would be a mistake to think that conglomerates are buying up their mini-competitors solely to make clones of them. Quite the contrary, modern mergers and acquisitions in the entertainment industry often do not lead to fundamental changes in the internal policies of the "eaten" companies. Usually they continue to do what they were doing, only with more resources on hand. In this way, the illusion of a wide choice is maintained in the market, and conglomerates benefit from the diversity of their holdings.

Bob Iger era

The most aggressive buyer in the industry in last years considered to be the Disney Company. Since 2006, the conglomerate has bought several companies that are famous for their unique individual style - Pixar, Marvel Comics and Lucasfilm. Millions of fans watched in horror, expecting that Disney would ruin everything it bought, take away the humor, violence and true romance from their favorite works. In reality, everything turned out not so bad.

Disney's total profit in 2014 was $7.5 billion. The current success of the company is largely due to the fact that in 2005, the then little-known Bob Iger took over as CEO. The managerial genius began his career as a weather anchor for ABC, then became the head of the channel, and after the takeover of ABC, he received the post of vice president of Disney. The company at that moment was experiencing the second crisis in its history (the first happened after the death of Walt Disney). Under the direction of Michael Eisner, she released one disastrous film after another - Pearl Harbor, Hercules, Atlantis: The Lost World. Even the successful Pirates of the Caribbean trilogy came out against Eisner's wishes. As a result, the board of directors decided to replace the head of the company. Iger, who replaced him, explained his strategy this way: if Disney has a problem with creativity and the creation of new profitable characters, then you need to buy them from other companies.

Walt Disney
Bob Iger

Despite the setbacks in cartoon production, the company entrusted to him was still very wealthy - it profited from its TV channels, shops and theme parks, which hosted more than 120 million guests annually. The foundation of this structure, tirelessly supporting the company in difficult times, was laid by Walt Disney. It is believed that Walt was the first Hollywood producer who realized that television was the future. The production of feature-length cartoons required very large funds. Even a successful release in theaters did not allow his studio to really get on its feet. Disney was looking for other sources of income - and in 1937 he came up with Disneyland. To raise money to build a huge park, Disney made an ingenious deal with the ABC channel. They were supposed to invest in the construction of the park, and he was supposed to host a weekly program on the channel, showing his cartoons to children. The program, beloved by children, was called Disneyland, it naturally advertised the park under construction and made the Disney company synonymous with American animation.

Even now, amusement parks bring the company 20% of the profits. The problem is that when kids come to the park, they want to see not only Disney princesses and Mickey Mouse, but also Nemo the fish and Iron Man. Disney's creative monopoly on beloved characters ended in the age of computer animation. But with the money, Bob Iger quickly turned that downside into a giant upside.

How Disney tamed Pixar

It's funny, but future Pixar founder Ed Catmull showed his first 3D animation program to Disney employees back in 1973, where he did an internship. He was then told that there was nothing in common between computers and animation, and until his program could draw believable bubbles, they were absolutely not interested in it. With these words, they expressed the opinion of the entire film industry, which remained so until May 25, 1977. On this day, the first Star Wars was released. Unlike the others, George Lucas was very particular about new visual and sound effects tools, and as a result, he opened a computer division in his company and hired Catmull to manage it. After some time they were joined by animator John Lasseter, who was fired from Disney for being too bold in his views on the future of animation. Lucasfilm's computer staff didn't get along well with Lucas.

Someone might think that Disney lost by paying whole
7.5 billion for Pixar, but the numbers they say otherwise

They wanted to create cartoons, and their designs were only interested in the extent to which they could improve the picture of an ordinary film. When Lucas divorced his wife in 1983 and lost most of his fortune in divorce proceedings, he needed to somehow streamline his business, and he decided to get rid of the computer division. For several years he was looking for a buyer, who eventually became Steve Jobs, recently fired from Apple. He invested $54 million in the new company. So Pixar was born.

In its early years, Pixar made several short animated films, one of which won an Oscar, and a couple of commercials, but did not make a profit. Three times Steve Jobs tried to resell the company to someone else, such as Microsoft and Alias, but each time he refused the deal at the last moment. Things weren't going well until Disney came on the scene. They offered to invest in making a feature-length Pixar cartoon and in return get distribution rights. Disney also wanted to get the rights to Pixar technology, but Jobs rejected this offer, saying that he was not going to disclose production secrets. After the resounding success of Pixar's first feature-length cartoon Toy Story, Disney CEO Michael Eisner realized with horror that he had created a great competitor for himself with his own hands. The relationship between Eisner and Jobs became very strained.

"The history of toys"
"Monsters university"
"Cars"
Frozen

Everything changed when Eisner was replaced by Iger, who began to actively build relationships with Jobs. Unlike Eisner, he was not going to fight their company, he wanted to help them and convinced the creators of Pixar that after the takeover he promised to preserve the spirit and values ​​​​of their company. This resulted in a $7.4 billion deal. Microsoft once offered Jobs $90 million for Pixar. The agreement with Disney stipulated Pixar's right to maintain the creative principles of their work, which Jobs considered the basis of their success. Once fired from the Disney studio, John Lasseter returned to the studio as its head.

There are different ways to assess what happened next. Pixar began to make cartoons faster, and they all brought in big profits. So, "Monsters University" can not be called a failure, because it grossed $ 800 million at the box office, but everyone understands that according to the Hamburg score, it turned out to be rather weak. In the near future, Pixar plans to release sequels to Cars, Toy Story, and The Incredibles, and this focus on sequels is a little unsettling. At the same time, Disney's home studio has grown before our eyes, standing on a par with modern studios. Frozen became the most profitable cartoon in the history of cinema, and the recently released "City of Heroes" was clearly very successful.

One might think Disney screwed up by paying as much as $7.5 billion for Pixar, but the numbers say otherwise. According to the results for 2013, they received 7 billion thanks to the merchandising of goods based on Toy Story alone. This is not counting the income from the rental of the third series, sales of discs, books and games for the Wii, Xbox 360 and Nintendo DS, which brought in another 2 billion. This figure can be multiplied by 10 - the number of cartoons created by Pixar (excluding sequels).

wholesale superheroes

The first Marvel comics appeared in 1937. Since then, the company has been resold several times - and always fell into the hands of some strange people. In 1968, the founder sold it to the Perfect Film and Chemical Corporation, which had a mail-order drug division and a print division that, along with marvel comics published the Ladies' Home Journal. In 1986, they were taken over by New World Entertainment, which produced B-class television films. Three years later, they were resold to MacAndrews & Forbes, which also included the cosmetics company Revlon. In 1996, Marvel declared bankruptcy. The owners of the Toy Biz toy company, Avi Arad and Ike Perlmutter, decided to save the drowning brand. The two re-engineered Marvel's business so successfully that ten years later, Disney paid $4.6 billion for it.

Disney with their princesses has always been considered more "company for girls", and characters that you might like boys they traditionally there were very few

What did Avi and Ike come up with then? First, they began licensing popular Marvel characters. They were bought by television and film studios, manufacturers of clothing, goods for schoolchildren and toys. In total, several thousand licenses were sold. Entrepreneurs decided to make a special emphasis on films and games. The idea was that the superheroes of the Marvel universe would go beyond their usual teenage audience and become well-known. So the films about Spider-Man, X-Men and Captain America were born.

In parallel with this, Marvel began to publish comics again, found new distribution channels for them, re-wrote their old stories for a young audience. By 2010, they increased their share of the comic book market to 50%. In 2005, Marvel, having collected 500 million investments, took up its own production of films. Since the rights to use the most popular heroes belonged to other studios, they focused on less famous heroes- Iron Man, Thor, Hulk. Films made in collaboration with other studios heated up the market, the public was waiting for new adventures of Marvel heroes, so the new films were a success.

"Spider-Man"
"X-Men"
"Captain America"

Bob Iger was attracted to Marvel not only by the number of potentially profitable heroes, but also by the fact that the most devoted fans of the work of this company were teenage boys. Disney with its princesses has always been considered more of a “girls company”, and they traditionally had very few heroes that boys could like. The Marvel owners agreed to the deal relatively easily, as both were more businessmen than creators. Each of them had several successfully sold companies under his belt, and Marvel was just one of them. That the acquisition was worth its $4 billion was proven by the incredible success of The Avengers, which grossed over $1.5 billion worldwide and became one of the top three highest-grossing films in cinema history.

How George Lucas sold Star Wars

In 2011, George Lucas participated in the preparation of the Star Wars attraction at Disneyland. At the opening ceremony, Paul Iger asked him if he was thinking of selling the company, and hit the nail on the head. Lucas at that time was 67 years old, and he began to think about retirement. After the cold reception of the second Star Wars trilogy, he did not want to make new films at all. The question of who to leave the company to was an edge. Lucas told Eiger that since his tomb would be inscribed "the creator Star Wars”, then for him it is not so much a matter of money as a matter of preserving his heritage. He was afraid to imagine that someone could take the Universe he had created and start doing whatever he wanted with it. He, in principle, trusted Aiger, because he saw how delicately he behaved in relation to his other "former company" - Pixar.

Lucas decided to sell the company on the condition that they make another trilogy based on his script and keep the CEO and part of the staff of his choice. He also wanted to have a voice in everything related to the use of his brand. Iger insisted that while Lucas's opinion would be taken into account, Disney would have the final say. The negotiations went on for six months, Lucas was doubtful and nervous, and when the contract was eventually signed, Aiger, according to him, felt like Darth Vader. He bought the Lucas company for $4 billion. On the day the deal was announced, someone tweeted, "I felt a commotion in the Force, like millions of geeks screaming in horror at the same time."

When Iger was just thinking about buying Lucasfilm, he reviewed all six episodes and recorded characters that his company could get the rights to. Only later did he learn about the existence of the Holocron, a database of the Star Wars universe that contains information about 17,000 characters. Each of them is now owned by Disney.

The Walt Disney Company (NYSE - DIS) is the world leader in the entertainment industry.

Disney is one of the ten most valuable brands in the world vigorous activity in 172 countries and has 1,300 radio and television channels in 53 languages, including the American Broadcasting Company (ABC).

Disney is one of the world's largest licensors and also the largest publisher of children's literature in the world. Tops the list of video distributors in Europe and Latin America.

The company's headquarters and main production facilities are concentrated in the Walt Disney Studios division (Walt Disney Studios) in Burbank, California, USA.

Company origins

The company was founded on October 16, 1923 by brothers Walter and Roy Disney as a small animation studio. The first work took place in the uncle's garage. Soon the brothers received their first order from New York for a series of short cartoons and began their production activities.

(Walt Disney (1901-1966) - American animator, film director, actor, screenwriter and producer. He became the creator of the first sound cartoon in history, the first musical and the first full-length. During his unusually busy life, Walt Disney as a director made 111 films and He produced 576 other films, and Disney's filmmaking credentials have been recognized with 26 Oscars and many other awards and accolades.

On March 1, 1924, Disney presented its first stunt film, Alice's Day at Sea, inspired by the characters in Lewis Carroll's Alice in Wonderland. The director also named his series of films, drawn in 1926-1927, in honor of the heroine of this book - "Alice in the Land of Animation" (in total, Disney made 56 films about Alice's adventures).

Since its founding, Disney and the structures that make up it have remained true to their main principle - to create exceptionally high-quality products in the field of entertainment, using the richest experience gained over many years of successful work.

Disney currently consists of four divisions:

Studios (The Walt Disney studios)

The Walt Disney Studios is the foundation on which the Disney building is built. It is based on world-famous animation and feature films.

Walt Disney Studiosis engaged distribution paintings studiosWalt Disney Pictures, Walt Disney Animation Studios, Pixar Animation Studios, Touchstone PicturesandHollywood pictures.Disney Theatrical Productions is one of the largest production centers on Broadway. AT her compositionDisney Live Family Entertainmentanddisney ice,engaged in ice show. The Disney Music Group division produces music of various genres and soundtracks.

Business Standards and Ethics

During its development, Disney has developed best-in-class business standards that today are one of the most essential elements business practices.

Business Standards for Employees and Ethics Training

Professional training is required to perform the production activities of company employees and the work of actors. In addition to it, each employee must know the standards business conduct and ethics known as the Disney Development Connection. Compliance with these standards ensures that all employees and actors of the company have the knowledge and are trained to act ethically and legally.

recruitment methods

The company's employment policy provides equal opportunity to all employees and job applicants regardless of race, religion, gender, sexual orientation, national origin, age, marital status, including applicants whose activities are prohibited by state or federal laws for certain reasons.