Moral priorities of the young generation presentation. Presentation on the topic “Values ​​of modern youth

37 million representatives of generation Y (born after 1984) require different marketing approaches and developer solutions. About the peculiarities of working with this consumer audience, about generational differences in Russia, in the author’s article by our expert Evgeniy Dimitko.

Who is who

Evgeny Dimitko, expert, business coach of the MBA and European certification of marketers programs, Institute of Tax Management and Real Estate Economics of the National Research University Higher School of Economics, Netherlands Institute of Marketing (NIMA)

The macroeconomic and sociocultural environment, significant events in the country, and crises seriously influence the formation of preferences and values ​​of different generations. This topic was first voiced by American scientists William Strauss and Neil Howe in 1991. In the book “The Theory of Generations,” they systematized the available data and described in detail generational cyclicality and differences in behavior. HR specialists and marketing specialists have confirmed the truth of this approach. Additional studies were carried out in many countries, including Russia, the results of which generally coincided with the data of American authors. Largely universal generational characteristics were identified, as well as differences in the years of birth of people who should be classified in different countries as belonging to one generation or another.

* The generational period is still in its formation stage, and values ​​are being studied.

I will immediately note two points. Firstly, personal values ​​are formed in adolescence and do not change throughout life. Secondly, there are transitional periods, plus or minus three years, when a person has the characteristics of two generations at once. It is believed that among people born during these periods there are more rich and successful people. A working hypothesis that requires additional study: these individuals are able to communicate on the “same wavelength”, understand and accept the different values ​​of two generations at once.

I will highlight several important behavioral characteristics of three generations, which now make up 100% of the working population of Russia.

* Data according to years of birth, Russia.

As an example, I will focus on meetings. In most companies, managers belong to Generation X. This means that meetings take place regularly on Mondays/Fridays, lasting 1.5-3 hours. Meetings with a Baby Boomer can last 6-8 hours, sometimes without a break. Spontaneous meetings with subordinates, emergency and long “debriefings” occur periodically, which knock the team out of the planned work schedule. If he is talking about manager Y, then the meeting takes place upon request and preferably on-line. Moreover, such an “online meeting” can be initiated by any team member. In cases where it is necessary to gather off-line, the duration of communication is no more than 30 minutes.

Emphasis on negotiations with clients Y

If possible, conduct negotiations on-line. You shouldn’t waste Y’s time on personal meetings in an elite restaurant in the center of Moscow, especially during rush hours.

Emphases on saving time and speed of problem solving, on convenience, comfort, ecology, organic materials, quality of life, ease of solution.

Beautiful “packaging” of the offer: slides, a good quality video about the apartment/property.

Price is of secondary importance; Y is willing to overpay for time and comfort.

The different rhythm of life and the speed of environmental changes during the formation of personality in adolescence influenced the generational stereotype of holding meetings. Therefore, even now the Baby boomer has a few free hours to gather the entire top management outside the plan (which costs the company dearly). It is still comfortable for X to meet once a week for 1.5–3 hours, because in the 90s the dynamics of markets and changes among competitors made it possible, by collaborating in this mode, to keep the situation under control. For a director who comes from generation Y, it is incomprehensible why wait a week if the issue can be resolved here and now - the market situation in the Internet age changes every minute.

Another example is the attitude towards technology. It is unreliable for a Baby boomer to email his boss to resolve an issue. The letter may get lost on the network, the computer may break down, etc., it is better to get a signature on paper - this is a guarantee. It is not clear to X why write a memo if it is enough to agree by email. For Generation Y, paper media causes confusion.

Everyone is happy in their own way

I will move on to the values ​​of three generations and give the definition of this concept by M. Rokeach: “Values ​​are the stable beliefs of an individual or group of people regarding what is most important to achieve in life (final values) and what behavior is acceptable to achieve these values ​​(instrumental values). values)". In other words, values ​​are what is most important for an individual, a group of people, in our case for generations.

An individual’s values ​​ultimately shape his or her complex idea of ​​happiness, which is different for each generation. For example, for generation X, happiness is, first of all, a big house, family, children, then a prestigious car, a summer house, an expensive watch, a bag of dollars. For Y, happiness is planet Earth, peace and friendship or... just a smiley face/sun.

An important aspect that needs to be addressed separately is the attitude towards money. Remember an incident that happened in almost every family. Your parents or grandparents have come to visit you for a family holiday. You had a good time, at the end of the evening you calmly call a taxi to send your Baby boomers home. What do you hear? “We will get there by tram ourselves. Why spend money? This is not greed, it is due to a special attitude towards money, which the Baby boomer simply did not have in his youth.

In the given example, a taxi for Baby boomer is a waste of money, for X - “Didn’t we earn money on a taxi for our parents?” (the more expensive the better, elite/comfortable taxi), for Y this is a routine decision, everything must be of high quality, fast and convenient (they don’t think about the cost of the service, this is of secondary importance, since the family always has money).

Of course, now, during an economic downturn and a decline in household incomes, savings, discounts and bonuses can be prioritized for all generations. Yes, the behavior of buyers is changing - X, who have overcome several crises and who rely only on themselves. But prestige and perceived quality still matter to them. And if the price is equal, the decision will be made on the basis of the company’s fame and the prestige of the brand. If we talk about Y, they don’t understand what a crisis is, since in 2008-2009. were too young and the majority were “under the wing of their parents” and therefore for them price remains a less significant factor in decision-making than for example for a Baby boomer.

I will dwell in more detail on the main behavioral characteristics, preferences, priorities of generation Y and once again note that the players value their time very much, and the values ​​“Time” and “Fast” are identified by researchers as different for this generation and both of these values ​​are of great importance. For them, it doesn’t matter what car you arrived in, what watch you wear, what your position is, rather, what matters is who you are as a person. Generation Y easily work in a team and have difficulty recognizing someone’s authority. They care about the environment, the whole planet, the whole world is important to them and they really want to change it. Building “their own little world”: a dacha, an apartment, a car, is of little interest to them, since all this has already been created by generation X. For them, the internal state and their own feelings are more valuable. Unlike Generation X, for the new generation, the ease of use of a product is more important than brand recognition. Igrek will choose not a brand/prestige, but something that will quickly and comfortably solve his problem. For example, only generation X is able to travel from Rublyovka to work, and it’s okay that you have to get up at five in the morning in order to start a morning meeting on time. For them, the emotional value of living in a prestigious area takes precedence. Y won't do that. He will rent a comfortable apartment near his office, because time and quality of life are of greater importance to him.

How to interact with them?

Residential complex "Lyubertsy 2015–2016"

For a residential real estate developer company, it is important to pay attention to changes in consumer priorities, which are primarily associated with an increase in the share of Y among those making purchasing decisions:

• Solution to the “Here and Now” problem (a wide selection of apartments/cottages with the opportunity to immediately conclude a deal, pay/take out a loan and receive the keys to a property ready for living).
• Reduction in the value of the developer’s brand; convenience and comfort, as well as transport accessibility, become more important.
• Prestige and status (elite area, business class) are now less important than, for example, beautiful exteriors, building interiors, views from the window.
• Ecology, respect for nature in the area of ​​residence, natural materials.
• Social responsibility of the developer company (development of microdistrict infrastructure, charity).

FOR YOUR INFORMATION

Not recommended: place key emphasis on elite status, status of housing/business center, pay attention to famous neighbors, fame of the architect, brand of the developer, since for Y this is of less importance. It is better to devote the allotted “generational” 30 minutes to transport accessibility, amenities and comfort, bright interiors of the hall, a gorgeous view from the window, etc.

In my opinion, an example of mass development aimed at generation Y is the project “Samolet Developer”: “Lyubertsy 2015-2016”. Why? For the first time in the Moscow region market, the company offered a comprehensive, simple, convenient, and fast solution: a finishing department, a metro, thoughtful planning solutions and occupancy in 1-1.5 years. The cost of apartments on the foundation pit in 2014 was below the market, but constantly increased to the market level. After an in-depth analysis of competitors, it is obvious that it is still possible to find apartments at a lower price in the nearest location, but only a few people still offer such a solution to the problem - comfortable living from the moment you receive the keys. And it doesn’t matter that the developer launched the project with a little-known brand. If we talk about the communications that the developer built with generation Y, then a teaser version of out-door advertising even before the opening of sales, when “Samolet-development” was confused with “Dobrolet”, is of interest and discussion. On blue billboards, Muscovites read in bewilderment: “Somewhere far away trains are flying,... losing their way,” “Sit in... and think about the pilot,” etc. From the point of view of the standard approach to promotion, this decision is questionable, but if we remember the generational values ​​of the target consumer, then a beautiful and elegant “gag” is a dead ringer. Importantly, the company quickly moved to a simple and clear message: “Check-in. Finishing. Metro. Price". In addition to bright and laconic billboards, of course, the developer’s priority is the Internet, and again, not without jokes: the latest feature from Samolet-Development is banners: “1 ton of tangerines for the person who bought the apartment.” I am sure that generation Y does not expect the developer to fulfill such an obligation.

P.S

I would like to note once again that today representatives of generation Y have entered the market - a generation with different views of the world, different priorities, and values. There were fewer of them born, they are spoiled by material goods, they are more interested in internal sensations and their own understanding, they want to change the big world, and the small world created by generation X is of little interest to them, because it already exists. They are here to stay for a long time, at least 20 years, and their share in making decisions about the purchase of any goods and services, including real estate, will only grow. Therefore, it remains to accept and take into account these changes in the sociocultural environment. Of course, it is necessary to take into account that universal trends imply exceptions: personal values ​​and individual psychological characteristics have not been canceled. But developers need to remember that exceptions cannot significantly affect the new rules of the game. 37 million Y will always expect from you a comprehensive and fast solution that should combine comfort and beauty, quality of life, environmental friendliness and social orientation. There are no other options for Generation Y.

• Nugaeva Rozalina Maratovna, bachelor, student
• Bashkir State Agrarian University

• THE YOUTH
• VALUES
• LIFE GUIDELINES
• BEHAVIORAL PRIORITIES

The article is devoted to the life priorities of modern youth. Currently, the life orientations of young people have changed their vector towards an individual orientation.

• Comparative characteristics of the value orientations of boys and girls
• Social technologies in the field of organizing youth leisure

Each generation brings something new to the development of society. However, everything new is based on old foundations. Youth is a reflection of the direction of development of society. Looking at young people, you can understand where society is moving and for what purpose.

Modern youth turn out to be more adapted to today's life. And if for their parents rich experience was expensive social capital, then in conditions of transformation one of the significant resources and survival techniques becomes the ability to refuse or quickly rethink values ​​of any degree of “eternity.” Thanks to these qualities, young people more easily adapt to changing living conditions, quickly master market practices and individual survival techniques, respond more adequately to new consumer offers, are more easily included in information networks, and master technology.

Sometimes older people scold young people, believing that they are not behaving as they should. However, we should not forget that it was these elderly people who raised the new generation. Of course, the values ​​of today's youth differ from the values ​​of past generations. But this is a completely normal phenomenon, which shows that society does not stand still. The only problem in this matter that can cause alarm is if the values ​​change not for the better.

What are the values ​​of young people?

The life orientations of modern youth have changed their vector, moving away from a social (collectivist) orientation to an individual one. The main aspiration of every person has become personal material well-being. Unfortunately, the value of pay has come to be valued more than freedom or the value of interesting work.

This is where young people pay attention to such social problems as rising prices, crime, inflation, corruption, social division of society, environmental problems, and the passivity of citizens.

Civic position and social needs have taken a back seat, giving way to problems of material security and health. However, despite the fact that in questionnaires young people choose among the first values ​​such as health, in practice we see that the desire for a healthy lifestyle is expressed rather weakly.

The results of sociological research show that the TOP 10 life values ​​of modern youth include the following values:

1. Family values.
2. Material well-being.
3. Communication, friends.
4. Health.
5. Education, interesting work, self-realization.
6. Freedom, independence.
7. Prestige, position in society.
8. Recreation, hobbies, sports.
9. Creation.

As can be seen from the list, family values ​​come first among young people. This item includes both the family of origin in which the person was born and raised, and the future family that is planned to be created.

The dominant of life values ​​and behavioral priorities remains material well-being. Recently, the following trend has been observed: young people generally give preference not so much to spiritual and moral values ​​as to big money. For example, for 73% of the 600 young people surveyed, material well-being is a stimulus for their life activity. For most, the ability to make a fortune is a measure of human happiness. The usefulness of work for most young people is determined by the achievements of their own economic wealth. Moreover, the main goal is to make money, and in any available way, as long as this path generates income and the more, the better. And therefore, success in life is associated with entrepreneurship and money, and not with talent, knowledge and hard work.

Such a breakdown in the value orientations of young people clearly emerges among the still undeveloped stable system of their moral socio-cultural attitudes. Moreover, the changed life (the transition from administrative-planning to market mechanisms) requires new models of behavior. Such life principles as “it is better to be honest, but poor” and “a clear conscience is more important than well-being” are a thing of the past and such principles as “you - to me, I - to you”, “success - at any cost” have come to the fore. There is a clear orientation of economic values ​​associated with rapid enrichment, and success is determined by the presence of expensive goods, fame, and fame. In the minds of today's youth, a motivational focus on one's own strength in realizing life goals and interests in the spirit of the new conditions of market economics is clearly expressed, but here, as you know, any path is possible.

Characterizing the youth consciousness and value system of modern youth, sociologists highlight:

• increased level of education and insufficient coherence of the social and personal meaning of education;
• recognition by young people of the social importance of participation in public life and the desire to assert themselves in the non-productive sphere, mainly in the sphere of leisure;
• priority of consumer orientations over creative, constructive ones;
• displacement of the values ​​of national culture by Western patterns of behavior and symbols;
• weak individualization and selectivity of culture associated with the dictates of group stereotypes.

New priorities in the system of values, interests and social norms among young people will be further reflected in their consciousness, and then in behavior, activity and, ultimately, in social well-being. The active life position of young people is most often expressed in the growth of labor, socio-political, cognitive and other types of activity, in social mobility, in the formation not of an anarchic market consciousness, but of a civilized, productively meaningful mentality. And this process must be regulated and manageable. And in this, both objectively existing living conditions and a consistent system of education and propaganda of new progressive values ​​should play a huge role.

Bibliography

1. Semenov V.E. Value orientations of modern youth // Sociol. research. 2007 - No. 4.
2. Igebaeva F.A. Value orientations of modern youth // In the collection: Ural region of the Republic of Bashkortostan: people, nature, society, materials of the regional scientific and practical conference. 2010. pp. 80-83.
3. Igebaeva F.A. Modern youth in the conditions of transformation of Russian society // In the collection: Innovative education, humanism and the system of value guidelines of modern Russian society: problems and prospects, collection of articles of the All-Russian scientific and practical conference. Center for Applied Scientific Research. 2010. pp. 39-42.
4. Igebaeva F.A. Life priorities of modern youth.//In the collection: Psychological and pedagogical problems of personality and social interaction, collection of articles of the International Scientific and Practical Conference. Penza, 2010. pp. 94-96.
5. Petrov A.V. Value preferences of young people: diagnostics and trends of change // Sociol. research. 2008. - No. 2.
6. Igebaeva F.A. The socializing function of the family in the formation of a child’s personal qualities // Current issues of technical, economic and human sciences. Sat. articles of the International Scientific and Practical Conference. – Georgievsk, 2011. – P.135 – 138.
7. Igebaeva F.A. The influence of the family on the value orientations of youth In the book: Creativity and development of educational systems. Abstracts of reports. 1997. pp. 68-71.
8. Igebaeva F.A. Education in the hierarchy of values ​​of a modern student family. In the collection: Problems of education in modern Russia and the post-Soviet space XI International Scientific and Practical Conference (winter session): collection of articles. 2008. pp. 25-27.
9. Igebaeva F.A. The potential of youth is the most important resource for the sustainable development of Bashkortostan. In the collection: Personality and society: problems of philosophy, psychology and sociology, a collection of articles from the International Scientific and Practical Conference. Penza. 2010. pp. 164-166.
10. Igebaeva F.A. Value orientations of youth in modern Russian society // In the collection: Socio-economic aspects of the development of the modern state. Materials of the III international scientific and practical conference. 2014. pp. 47-48.
11. Klipenstein T. The problem of youth employment in modern conditions. M., 2000.
12. Karavaeva V.A. Social portrait of students. M., 2001.

"Moral Issues modern youth"

Place of work:

MKOU "Secondary educational school No. 2"

With. Beshpagir

Grachevsky municipal district

Stavropol Territory

Scientific supervisor: Natalya Mikhailovna Gritsenko

History and social studies teacher,

• Introduction….
• 1. What is morality
• 2. Moral problems of modern society
• 3. The crisis of modern Russian society
• 4. Moral education in a modern school
• 5.Youth public organizations
• 6.Questionnaire results

• Object of study: modern youth .
• Subject of study: moral problems of youth.
• The purpose of my work: find out what moral problems today's youth face and the reasons for their occurrence.
• tasks : explore the moral problems of youth and find ways to solve them

Young people at a certain stage of life, during the period of growing up, feel the need to join communities based on common values, which are translated into the internal plane and used as material for self-development. To summarize the above, let us formulate hypothesis:

Moral problems cover modern youth, the use of social and pedagogical influence allows us to create a favorable environment for the moral education of youth

Research methods:

• observation and self-observation;
• survey (questionnaire, conversation);
• testing;
• method of statistical data processing;

We must create a social program for our youth in which they remain themselves and which brings them satisfaction. Such social activities would help strengthen the mental health of R. May’s personality

Fundamental question.

Are we ourselves or the world around us to blame for the problems that arise?

Problematic issues:

• What problems do modern youth face and how to solve them?
• How do modern youth feel about universal human values?
• What is morality?

The crisis of modern Russian society

Today we need to unite and concentrate efforts on solving pressing social and moral problems, an important active position of civil society, and mobilization of the creative energy of young people.

Let's consider the dynamic system of population development as a flow in social space

Currently, Russia continues to dominate social and labor component . The main sign of successful personal development is the formation of material and financial capital. Under these conditions, human capital is subject to intensive use, which leads to significant costs in the form of increased mortality and reduced life expectancy, as well as a significant deterioration in the health of the younger generation and moral education. From all this we can conclude that it is necessary to unite and coordinate the efforts of the administration, institutions and departments to solve the problems of protecting and strengthening the health of young people and morality. It is necessary to change the psychology of the population in relation to health, propaganda healthy lifestyle and a highly moral person.

Study of the attitude of school youth to universal human values ​​and problems.

These studies were based on the methodology "problematic issues" reflected in problematic topics such as:

• men and women;
• freedom and affection;
• family and betrayal;
• Love;
• sacred, central values;
• acceptance of oneself, others, the world;
• openness in relationships;
• loneliness;
• children;
• play and “roles in life”;
• self-realization;
• completeness and meaningfulness of life;
• business and entertainment;
• experiencing one's own uniqueness.

Possible answers:

• didn’t think about this question;
• a topic that is relevant to me;
• I would like to discuss this issue with other group members;
• neutral attitude to the problem.

Youth public organizations in the lives of young people

I am the leader of student government, a member of the “DREAM” volunteer team.

Students of our school are involved in various events, both at the school and municipal level.

• Let's talk my friend About our modern life. Where are she and the younger generation going?? Where did they miss the moral thread? And why is there so little spirituality? Who's to blame? Whom to judge? You, me, or maybe those circumstances In which we are destined to continue to live? So what's the point?

Description of the presentation by individual slides:

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The purpose of this work The purpose of this work is to theoretically study the concepts of “value orientations”, as well as the features of value orientations among modern youth. To achieve this goal, it is necessary to consider the following tasks: 1. analyze approaches to defining “value orientations”; 2. consider factors influencing the formation of values ​​of social groups; 3. study the characteristics of youth as a social group; 4. consider the specifics of the value orientations of modern youth. 5. conduct applied sociological research on the topic: “Value orientations of modern youth in the city of Tver”

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The relevance of the problems of dynamics and transformation of values ​​is as follows: when society moves towards a new state, with a different, new structure of social life, the study of “eternal” existential problems in the axiological aspect is of practical and political interest. The radical change in all values ​​undertaken in recent years has affected not only the Russian state in general, but has also confronted each of us with a value choice. A person himself determines his value priorities.

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The relevance of the problems of the dynamics and transformation of values ​​is as follows: the choice of new values ​​is directly related to the problem of moral education of the younger generation, which is always one of the most important problems of all nations, because the future of a people is determined by the level of consciousness and moral principles of people entering adult independent life. To preserve peace, of which every nation is an integral part, it is necessary to take into account the relationship between the national and the universal.

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The purpose of my work: To study theoretical material relevant to the chosen topic; get acquainted with concepts and definitions; to identify the influence of value orientations on society in general and youth in particular, and also, based on sociological research and surveys, to study the features of value orientations of modern youth and the reasons for their transformation.

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Value orientations Value orientations are the most important elements of the internal structure of a personality, fixed by the life experience of an individual, the entire totality of his experiences and delimiting what is significant, essential for a given person, from the insignificant, unimportant. Value orientations are the main axis of consciousness, the continuity of a certain type of behavior and activity, which is expressed in the direction of needs and interests. Value orientations ensure the integrity and stability of the individual, determine the structures of consciousness and programs and strategies of activity, control and organize the motivational sphere, instrumental orientations towards specific objects and (or) types of activities and communication as a means of achieving goals. A stable and consistent set of value orientations determines such personality qualities as integrity, reliability, loyalty to certain principles and ideals, the ability to make volitional efforts in the name of these ideals and values, and an active life position.

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Developed value orientations are a sign of the maturity of a person, an indicator of the measure of his sociality... The main content of value orientations is political, philosophical (worldview), moral beliefs of a person, deep permanent attachments of a person, moral principles of behavior. Because of this, in any society, the value orientations of an individual are the object of education and targeted influence. They act both at the level of consciousness and at the subconscious level, determining the direction of volitional efforts, attention, and intellect.

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Value orientation includes three components: cognitive, or semantic, in which the social experience of the individual is concentrated. On its basis, scientific knowledge of reality is carried out, contributing to the formation of an emotional value attitude, which presupposes the individual’s experience of his attitude to these values ​​and determines the personal meaning of this behavioral attitude, based on the results of the interaction of the first two components. the subject forms a readiness to act, to carry out his plans in accordance with a well-thought-out plan.

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Social and economic transformations in Russia are difficult. The present time is characterized by instability of the social situation. A qualitative change in the system of social and personal values ​​is often cited as one of the negative consequences of the period of economic reforms.

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The study of changes taking place in the consciousness of modern youth is of particular importance today. The revaluation of values ​​and their crisis, which is inevitable in the context of breaking the existing foundations, is most manifested in the consciousness of this social group.

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Any society is characterized by a complex process of formation of values ​​and attitudes towards them, especially among young people. Youth are part of civil society from birth. And if she simply intensifies her participation in its activities, this will already be a powerful incentive for the development of the entire community and the democratization of the state.

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YOUTH VALUES – general ideas shared by the general population of young people regarding what is desirable, correct and useful. Young people, not burdened with the burden of prejudices of old guidelines, on the one hand, quickly adapt to new conditions, and on the other hand, they are more susceptible to the destructive influence of the consequences of macro-social processes.

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In the process of developing the personality of a young person, a certain system of value orientations is formed with a more or less developed structure of personal behavior. The system of value orientations of the individual, although formed under the influence of the values ​​dominant in society and the immediate social environment surrounding the individual, is not strictly predetermined by them.

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The system of value orientations is not given once and for all: with changes in living conditions and the personality itself, new values ​​appear, and sometimes they are completely or partially revalued. The value orientations of young people, as the most dynamic part of Russian society, are the first to undergo changes caused by various processes occurring in the life of the country. Currently, interest in the problems and culture of youth is growing in Russian society.

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Changing value orientations is, undoubtedly, a rather painful process, and the study of its patterns can help identify ways in which relevant social institutions influence a young person in order to reduce the intensity of her emotional stress and prevent possible social tension. The value world of young people is represented by a pluralism of values ​​and value orientations, reflecting the diversity of social relations in the absence of a state ideology of a social ideal and a national idea.

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Youth is a specific component of Russian society. Her interests and cultural life differ from the interests of representatives of other age groups. The range of interests of modern Russian youth is very wide and diverse. Young people are actively interested in religion and fashion, painting and computers, sports... One of the features of youth culture is its heterogeneity. Along with traditional culture, there is also counterculture, manifested in various youth movements.

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In dynamic societies, the family partially or completely loses its function as an instance of socialization of the individual, since the pace of change in social life gives rise to a historical discrepancy between the older generation and the changing tasks of modern times. As he enters adolescence, a young man turns away from his family and seeks those social connections that should protect him from a still alien society. Between a lost family and a society that has not yet been found, young people strive to join their own kind. Informal groups formed in this way provide the young person with a certain social status.

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In general, in modern society, the process of socialization of youth is complicated by difficulties that arise as a result of the revaluation of traditions, norms and values: if previously youth relied heavily on the experience of previous generations, now young people master and create new social experience, relying mainly on themselves, which largely determines the presence of contradictory trends in the consciousness and behavior of modern youth.

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As a result, there are many different models of self-realization in the student environment: for many students, the main values ​​are “find yourself in this life,” “remain human,” “material security,” etc. So, modern students think about both material well-being and spiritual values, in contrast to their predecessors, who felt less material difficulties, but also thought less about the meaning of life, which was largely determined.

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At the same time, the value of personal freedom has increased, which provides a person with free choice. In conditions when it becomes freedom from any restrictions for a person, this can lead to the formation of asocial models of socialization.

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The value space of youth is characterized by the following features: the formation of value relations among youth is a complex and contradictory process; Among the vital values, the most popular are material well-being, interesting work, health, love; among everyday values, pronounced tendencies of pragmatism and individualism prevail, which is due to the transition of society to market relations;

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The value space of young people is characterized by the following features: everything that goes beyond the scope of everyday life, be it problems of social order, foreign policy or ecology, is on the periphery of youth attention; spiritual values ​​occupy an insignificant place in the value space of the personality of a modern young man; education as a value is perceived through the prism of the social demand for specialists with higher education, which indicates a utilitarian attitude towards it;

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The value space of young people is characterized by the following features: young people judge poverty with maximalism, without seeing the causes that give rise to it, explaining this by “the inability to live and adapt”; family values ​​are of great importance; a high rank in the system of the most important personality traits and as a social value receives such a quality as responsibility;

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The results of sociological research indicate that young people rate their intellectual and creative abilities very low. Only 19% of them consider these abilities to be high, 22% call themselves talented. Such low self-esteem characterizes young people’s lack of faith in their own abilities, and this, naturally, negatively affects their influx into the field of intellectual work.

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If we consider the hierarchical series of values ​​among respondents with incomplete secondary education, professionalism and qualifications, the ability to get along with people occupy a high place, followed by health, autonomy and independence, connections, initiative and entrepreneurship. Young people with general secondary education consider professionalism and qualifications, hard work and perseverance, initiative and enterprise, connections, and health to be important means.

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A society that has made material well-being and enrichment the meaning and philosophy of its existence forms an appropriate culture and the vital needs of young people. The free media and various forms of mass culture began to have a decisive influence on the formation of values, style and lifestyle of the population, especially young people.

Slide 27

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Among young people, a sharp decline in the importance of spiritual and moral values ​​began. For most of it, the importance of folk and spiritual art, works of art of Russian classics is unjustifiably belittled. At the same time, young people are interested in masculine and avant-garde art, which is a kind of stimulator of sociocultural values.

1.Family and career are about equally important for young people. 2. To a greater extent, education influences the formation of young people’s life values. 3. Young people consider higher education to be the main criterion for the success of any modern person, and a higher education diploma is of great value if it is a higher education diploma in finance and auditing. 4. If we talk about whether family is the most important value in life, opinions are divided almost exactly in half. 5. Modern youth are not ready to have more than 2 children in a family, but they are ready to sacrifice anything for their well-being and prosperity. 6. For today’s youth, holidays are still more of a priority than going abroad.

7. Modern youth considers spiritual enlightenment and self-development necessary, and only 10% are ready to live peacefully without it. 8. Young people strive to work abroad; the capital of our country is in 2nd place and only 20% of respondents would like to live and work in their hometown. 9. If we talk about the political activity of young people, they certainly strive to improve themselves in this area. 10. The vast majority of young people believe that the future of our country lies in a healthy society and strive to leave behind healthy, strong offspring for the benefit of the state.